It has been nearly 20 years since the development of aluminum alloy door and window industry. China's aluminum door industry has grown from scratch, from small to large, from workshop type production to modern group management. According to the observation of industry insiders, the development of aluminum door enterprises now presents the following three major trends.
Trend 1: large investment and large-scale production
When most aluminum door enterprises start their business for the first time, due to many reasons, the investment is not large. Whether in terms of capital or plant scale, they are quite limited. Even some enterprises are small workshops or husband and wife shops with three or five people at the beginning of their business. But now many big brands are also developed by these small workshops and husband and wife shops. After more than ten years of development, they are developing towards collectivization.
Trend 2: multi brand marketing, occupy more markets
Due to the low entry threshold of aluminum door industry, the market competition intensifies the brand competition, and brand marketing has become an effective way for enterprises to enhance the added value of products. The technology content of aluminum door products is not high, and many enterprises join the competition. More enterprises, more brands of aluminum doors, aluminum door brand competition is also quite fierce. How to provide brand awareness of aluminum door enterprises is the main problem of aluminum door enterprises. Aluminum door enterprises have multi brand phenomenon, which can open more markets and increase competitiveness.
Trend 3: Based on aluminum door, extend product diversification
Nowadays, a considerable number of aluminum door production enterprises have developed to a certain extent, and single aluminum door products can not fully meet the needs of enterprise development. Many aluminum door manufacturers no longer only produce single aluminum door products, and then began to extend to the aluminum door products and began to develop.
Many enterprises that used to focus on aluminum door products now not only have aluminum door products, but also set foot in steel and wood doors, and even extend once again to develop wood door production. "Saint borough", one of the leading enterprises in the aluminum alloy door industry, has started the development and production of wooden doors; Hennessy also has interior doors and shower rooms.
Where the source of the article: Shanghai alloy door and window factory