Many people may not understand the meaning of "single payment". "Single" is a common jargon and term in aluminum alloy doors and windows or various industries. It is a kind of behavior that product salesman or distribution agent does not report to the company after receiving the order, and then privately produces or entrusts others to produce in order to obtain more benefits. Because there is no perfect laws and regulations to regulate it, single phenomenon exists in many industries. This is especially true in the wardrobe industry. Door and window "single" is a sensitive and taboo word for door and window manufacturers, door and window franchisees and dealers. In the industry, although abhorrent, but it is common. In the industry, it is often heard that "clearly how many orders are received, but less than one fifth of the orders are submitted to us." this is the "helpless voice" of major door and window manufacturers. Why do franchisees and distributors of doors and windows want to "go single"? It is just that the factory price is too high, and the "single" price is low, so the profit is naturally high. Many door and window franchisees and dealers only see the immediate interests, but they don't see the potential crisis brought about by the single purchase. The phenomenon of "single purchase" harms others and self, and affects the development of the industry.
What are the potential crises of the "single purchase" of doors and windows? First of all, the most direct victims of "single purchase" are door and window manufacturers. Not to mention the loss of orders, the damage to the brand alone cannot be estimated. This is because the "single" price is very low, which means that door and window dealers or door and window franchisees look for small workshops and small processing plants to produce products with poor quality. That is to say, the products that dealers or door and window franchisees give to consumers are counterfeit products, and it is difficult to guarantee whether the quality can reach the level of genuine products. When consumers buy "single" branded products without knowing it, they mistakenly think they are genuine products. When there is a problem with the products, consumers will point the blame of the problem on the door and window brand manufacturers. Then, the reputation and brand reputation of the enterprise will be greatly affected, and the loss caused is incalculable.
Many door and window dealers and door and window franchisees think that I "single" at least how much more profit, as for the damage caused by the brand has nothing to do with me, anyway, it's no big deal to change a door and window brand. Those who have this idea can only be said to be short-sighted. "Single purchase" seriously affects the reputation and reputation of the brand, and has a serious impact on the long-term development of brand merchants, directly affects the reputation of the whole door and window industry, and affects the purchase desire and confidence of consumers. Another is the damage to the personal reputation of distributors or franchisees of doors and windows in the local area. The product problems caused by "single purchase" will make local consumers seriously resist your business behavior, that is, the loss of personal reputation. Even if the door and window franchisee or dealer changes business or changes brands, it can not cause consumers' purchase desire and purchase confidence. The last one is that "single purchase" has violated the contract signed by the original manufacturer of doors and windows, and has touched upon the laws and regulations. Any behavior against the law will be severely punished by the law.