With the improvement of Chinese material culture and economic level, more and more consumers are not satisfied with the same standardized aluminum alloy doors and windows products, and more consumers will choose to customize aluminum alloy doors and windows. In this case, aluminum alloy doors and windows customization also rose. Then, with the emergence of new market development, it is bound to lead to the influx of many aluminum alloy door and window manufacturers and enterprises. In the face of such a chaotic aluminum alloy door and window market, how should aluminum alloy door and window manufacturers grasp this development opportunity?
Design + service to help manufacturers of aluminum alloy doors and windows seize the market
I. new development trend of customized aluminum alloy doors and windows Market
Although the current environment of the whole home building materials market is not very ideal, it can be found that the development of aluminum alloy doors and windows customization is still very fast. The market share of customized furniture is growing every year, and it is growing at an amazing speed. If manufacturers and enterprises of aluminum alloy doors and windows are still engaged in business with the idea of selling products, the competition will be more and more fierce, because the finished aluminum alloy doors and windows will easily fall into price war competition, while the customized aluminum alloy doors and windows products are generally difficult to bargain.
In addition, through the analysis of some media big data and the consultation and feedback information to customers, it can be found that more than 50% of customers have customized demand for aluminum alloy doors and windows products, and the amount has been increasing. From this point of view, aluminum alloy doors and windows manufacturers and enterprises to sell custom service is imperative.
How to seize the new development of the market
Generally speaking, the marketing method of traditional customized furniture is waiting for customers to come and inquire. However, with the increasing demand for customized products of household aluminum alloy doors and windows, manufacturers and enterprises of aluminum alloy doors and windows can also adopt another way, such as door-to-door measurement of size. Instead of letting customers directly go to the store, the store will send a designer to the guest's home. After measuring the size in the guest's home, they will introduce some features and advantages of the products to the customers After returning to the company to do the overall design plan, and finally inviting consumers to the store for final decision, I believe this will be a good experience.
No matter from the production or sales channels, manufacturers and enterprises of aluminum alloy doors and windows should try to be customized to meet the personalized needs of different customer groups, so as to make enterprises get rid of the vicious circle of low price competition. However, the stores of customized aluminum alloy doors and windows manufacturers or enterprises need to work hard on the service, and take the initiative to attack through the Internet. Only by taking the initiative to make the transition from selling products to selling services can they realize the long-term development of enterprises.
Liefan doors and windows sunshine room is looking forward to your presence! Pay attention to wechat public platform: Shanghai liefan door and window factory or visit the official website of aluminum alloy door and window brand to learn more!!