At present, the door and window market environment is relatively low, and the major door and window manufacturers have made great efforts to alleviate the competitive pressure. Influenced by the traditional channel consumption thought, many door and window manufacturers take channel widening as the main direction of attack, but the channel is not enough to win the market, and the intensive cultivation of the channel is the fundamental for the manufacturer to remain invincible. Therefore, door and window manufacturers must combine channel construction and service organically to win the terminal.
Without good service, orders will be out of the question
As we all know, the manufacturer who gets the order is the lifeline. And the market is dynamic and changeable. The voice of "channel innovation" is getting higher and higher, but when people are faced with a large number of new channel models, they often feel confused. In practice, they often make the stupid thing of "bear breaking corn". In fact, innovation channels are important, but more importantly, the services installed in the channels.
In recent years, the flattening of sales channels and the downward shift of channel focus have become and are becoming the inevitable trend of many manufacturers. However, senior people in the industry said that with the development of the industry, the channel sinking is not as good as expected, and it is becoming more and more difficult. Why? This is because enterprises often only focus on the increase of quantity, but ignore the improvement of channel change quality. The improvement of quality depends on "service". The quantity is only temporary. Without good service, these dealers and stores can not survive.
The home furnishing industry is the service industry in the final analysis
In a broad sense, "service" is certainly a good answer, because no matter how commodities are circulated, and no matter which links of distribution, warehousing, transportation, retail and after-sales, they still belong to the category of service industry. However, most people in the door and window industry do not have the high status they deserve.
Service is the key to maintain the sustainable development of door and window stores in building materials market. The relatively high-quality service can be worth the relatively high premium market. "Fighting against landlords" only solves the problem of survival, but not the problem of development.
Service is an unavoidable problem for e-commerce
If the door and window dealers want not to be eliminated by the market, their service should be upgraded. Service is the bottleneck for e-commerce to work. Door and window manufacturers must rely on network operators to deliver goods, third-party logistics, branch distribution and decoration companies for landing, and corresponding distributors or service providers for after-sales service. These are all services. If one of them is not in place, e-commerce is just empty talk.
Service is competitiveness
In order to make money, the service is also the focus. If the exclusive store can not provide its unique service to consumers, then the exclusive store is only a way to escape from the hypermarket by investing the rent, and its competitiveness is questionable.