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China's door and window market presents eight development trends
Editor: liefan 12:00:01, September 8, 2019

With the rapid growth of domestic building doors and windows demand, foreign enterprises have been involved in the domestic market, domestic door and window enterprises with domestic human resources and other advantages are also actively expanding to the international market, the industry is unprecedented, the trend of market internationalization is becoming stronger and stronger.

According to the analysis of liefan door and window experts, in the next few years, the door and window industry will gradually enter a period of quiet development, and the market will gradually show eight major development trends.

The total market volume will continue to grow steadily

At present, the construction industry has become the hot spot of consumption and economic growth point in China, and the domestic demand will gradually increase. Driven by the western development, revitalization of northeast, urban reconstruction and new city construction, the total market volume of aluminum doors and windows will continue to maintain the growth trend.

Form a market structure dominated by large enterprises and assisted by small and medium-sized enterprises

At present, the door and window industry has formed a technological innovation system with more than 100 large enterprises as the main body and more than 50 backbone enterprises with an output value of more than 100 million yuan as the representative. The industrial output value of these large-scale backbone enterprises accounts for about 50% of the total industrial output value of the whole industry. In the construction of national key projects, large and medium-sized city image projects, urban landmark buildings, foreign-funded projects and foreign projects, these large-scale backbone enterprises have established a good market image for the whole industry, and become the main force of technological innovation, brand excellence and market development of the whole industry.

There will be great changes in the product structure

The market share of aluminum alloy doors and windows in the building doors and windows market will remain above 55%, and the product structure will have great changes. Affected by the national building energy-saving policy and energy crisis, the proportion of energy-saving and environment-friendly aluminum alloy doors and windows will be greatly increased.

Environmental protection and energy saving will become the development theme

With the arrival of well-off life, consumers have higher and higher requirements for their living environment. Green consumption has become the dominant concept of the leading construction consumption market, and green consumption has brought huge green business opportunities. Therefore, to meet the demand of green consumption and develop high-performance and high-tech ecological buildings and doors and windows, we should not only consider the architectural appearance effect, the basic physical properties and cost of doors and windows, but also hook the overall design of curtain walls and doors and windows with the ecological environment, so that the doors and windows after construction can have good performance, reduce environmental pollution and create comfort for people The right environment.

The competition is more intense

Aluminum doors and windows market competition is more intense. As the door and window industry has entered the initial stage of maturity, the degree of competition is fierce, leading to the current profits of enterprises. Building doors and windows market products are increasingly rich, forming a diversified market structure with aluminum, plastic, wood and steel as the main materials. The application of new materials and new technologies will produce more new products. Compared with other industries, aluminum doors and windows and curtain wall products have less product differences and more intense competition.

Large and small enterprises will have Matthew effect

The national macro policy control, bank credit tightening and bank interest increase lead to the vicious competition environment and serious project advance. As the state requires all construction units to provide migrant workers wage deposit system, which increases the advance funds of construction units, objectively occupies part of the cash flow, reduces the speed of enterprise capital turnover, and increases the difficulty of enterprise capital turnover.

On the one hand, large door and window enterprises can increase the possibility of obtaining larger projects, and the development of small and medium-sized enterprises is relatively difficult; on the other hand, small and medium-sized door and window enterprises can also combine their own advantages to find "short-term and fast" projects and increase the speed of capital turnover.

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