With the gradual maturity of the door and window industry, the market share of liefan doors and windows has been basically divided into the world, and the trend of differentiation between the strong and the weak is becoming more and more obvious.
As consumers pay more and more attention to brand consumption, some large brand door and window enterprises firmly hold a fixed market share.
Moreover, with good word-of-mouth and customer loyalty, these big brand enterprises continue to attack the city and plunder the land, recruit and recruit, and carry out a large-scale layout of brand stores.
Brand product quality is the focus, but also can not be less publicity and network promotion.
It is precisely because of the excellent quality of German liefan doors and windows, as well as the publicity efforts of brand promotion, the strength of liefan doors and windows is constantly strengthened,
On the contrary, some small and medium doors and windows are not so lucky.
The rising price of raw materials, the limitation of production technology and the rise of labor cost aggravate the survival pressure of small and medium-sized door and window enterprises.
At the same time, some imported doors and windows also entered the market, squeezing domestic wooden door brands. Under the joint attack of domestic and foreign troubles,
The survival space of small and medium-sized door and window enterprises has been compressed again and again, and the development is difficult.
We have learned that in the intense competition, the limited market share has been snapped up, and the market is relaxed and let go
The door and window enterprises with weak competitiveness were forced to transform or stagnate and close down.
And the brand concentration of large brand doors and windows enterprises is getting higher and higher, and the core competitiveness is also becoming stronger and stronger. In the reshuffle period of the door and window industry,
It is self-evident that the choice between transformation or restructuring, brand or price war is self-evident.
In the reshuffle period of the door and window industry, brands with competitive advantages will emerge one by one, although the competition in the door and window industry is fierce,
However, as the door and window products are rigid demand products, the whole door and window market will not be subversive. But,
There is no doubt that brand and quality are the magic weapon for door and window enterprises to win. When they expand their business and brand, they must start from their own conditions,
Constantly improve themselves, improve the brand characteristics.