Doors and windows are essential to home life, and there are many channels to buy doors and windows. Offline owners can go to the building materials city or directly find door and window manufacturers. Online owners can book doors and windows through the network. With the development of online e-commerce, more and more door and window manufacturers have developed their channels to online e-commerce channels. Only by realizing the traditional two-way network channel can they make use of them Door and window manufacturers out of the development dilemma.
The so-called "the one who gets the channel wins the world". From the perspective of the current door and window channels, there are mainly several modes:
First, the traditional channel mode of large logistics is carried out through distributors;
Secondly, the offline channel mode with project operation as the main mode is adopted by the engineers and designers;
Third, e-commerce channel mode of online sales through e-commerce;
Fourth, for a certain or several industries or areas, directional sales channel mode.
Offline channels and e-commerce channels will become the mainstream. From the perspective of the direction of door and window products, sales of doors and windows are mainly achieved by engineering. Although the impact of e-commerce on traditional channels is inevitable.
According to the current data, the proportion of e-commerce sales is still very small, and there is no threat to traditional channels. As an emerging channel, it is difficult to imagine the potential and development speed of e-commerce market for doors and windows. Especially for some door and window manufacturers with a large number of blank areas in the national market, it is even more incessant to develop e-commerce channels.
E-commerce has become an innovative way for door and window manufacturers to develop their own brands, which is also the inevitable trend of future development. Even some businesses have completely abandoned the traditional channels under development and devoted themselves to e-commerce channels.