There are many door and window brand dealers will have such a feeling, why my shop performance is getting worse and worse. There are many reasons for the bad business of door and window agent: the location of the store is not good, the decoration of the shop is not good, the model of the store is not good, there is no one in the shopping mall, and now the customers are too picky Is that true? In fact, there is only one reason - the attraction of exclusive stores. In the case of hardware limitations such as store location, decoration, display and model, we can only depend on the atmosphere in the store. Every consumer likes a warm and interesting atmosphere. A store that can create a warm, warm and interesting atmosphere will naturally attract customers.
We all know that only when customers enter the store, we can have the possibility of selling in the next step, achieve the following links of valuation, measuring scale, design, and so on, and then we can have transactions and achievements. If even customers don't want to enter the store, it's no use doing more preparation.
In every shopping mall, in addition to a wide range of models, soft clothing is also part of the display. Similarly, our shopping guide and the staff in the store are also part of the display. They are living exhibits, representing the feeling of the store and influencing whether customers want to come in or not. Every shopping mall, including our own stores, has invested a lot of money in the decoration, and the collocation of display software has become more and more concerned. We will invite professional designers to do sample design and software collocation, that is to say, our hardware construction has been increasingly improved. What about "software facilities"? Vivid display in the shop: how about the service and atmosphere of the staff?
When the performance of our stores is not good, the shopping guide often says that "there is no one in the mall", which has been the standard answer of the industry. So where are the customers? Why do other brands of aluminum alloy doors and windows sell well? "Their location is good", "their shop decoration is good", "their brand is bigger than ours", "they have activities", "their aluminum alloy doors and windows prices are lower than ours" But no one is really nobody? Do people fall from the sky? No, people are attracted by us! Sales is not dependent on heaven, but on their own! Customers do not rely on God to send us in, but rely on our own to fight for, to take the initiative to attack, rather than passively wait.
Our shopping guide often has such doubts, who stole our customers? Why is the rate of customers entering the store different with the same passenger flow? First of all, we need to think about what we are doing when customers pass by the store? Most of the time, when customers pass by the store, they should go in and have a look. As a result, they find that shopping guides have idle, chatting, and playing with their mobile phones The customer went out to another store. Because they are afraid to come in and disturb your elegance! In this way, there will be a vicious circle, fewer customers enter the store, shopping guide more idle, dazed Performance is not going up.