Why the e-commerce of aluminum alloy doors and windows is not "red"
- Editor: liefan, January 8, 2020 16:00:05
Now, despite the popularity of online e-commerce such as Jingdong and Taobao, our operation mode of aluminum alloy doors and windows still takes physical stores as the main force. Physical stores such as red star Macalline and even home still occupy 70% to 80% of the market share of aluminum alloy doors and windows. Some people will ask why the e-commerce of aluminum alloy doors and windows has not been "popular" because of the course of product operation and after-sales service.
The operation mode of aluminum alloy doors and windows building materials products is quite different from other FMCG products and electronic products. Customers do not come to the store to experience the real products of aluminum alloy doors and windows. At the same time, the atmosphere created by the door and window manufacturers is a sharp tool for the physical operation of aluminum alloy doors and windows. Without the existence of physical experience stores, customers will not pay for the empty ink appearance and the product pictures rendered by rich rhetoric Aluminum alloy doors and windows belong to bulk commodities, and the most obvious point is that door and window operation is the most obvious point. Taking the installation of sliding doors as an example, it is not feasible for customers to install the doors and windows manually. It is necessary for professional aluminum alloy doors and windows installation team to provide door-to-door installation solutions. It is needless to say that in the absence of physical store support and distribution processing, it is difficult for temporary employed resettlement workers to package installation and sales After the quality.
Why is the e-commerce of aluminum alloy doors and windows not "red"?
There are also customers in the online selection of aluminum alloy doors and windows renderings and physical objects will inevitably appear color difference, and materials do not conform to some small problems, customers do not like to ask for return and replacement of goods, and the door and window manufacturers can not accept such a result, not only did not make the intention, but also offended the customer. Customers in the physical store to choose doors and windows will reduce the probability of this problem. For the development of aluminum alloy doors and windows manufacturers to add a protective lock, but also for customers to solve unnecessary problems.
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