The improvement of living standards promotes the change of consumption concept. Nowadays, consumers are developing towards the main direction of personalized design and green environmental protection for the installation of aluminum alloy doors and windows, and the trend leads to more consumption demand. Liefan doors and windows believe that this requires aluminum alloy doors and windows industry in products to do more professional, more detailed. With the appearance of aluminum alloy casement window, the obvious advantage of the product itself has undoubtedly become the object of consumers' favor. What is the development space of aluminum alloy casement window? How should aluminum alloy door and window manufacturers seize the market share?
The structural change of consumer groups will promote the rapid renewal of aluminum alloy casement window industry
The change of consumption concept paves the way for the development of the industry
In the case of the downturn in the downstream real estate, the growth rate of the casement window industry is still maintained at about 30% in recent years, and the future industrial development space is still optimistic. On the one hand, with the increase of per capita disposable income and the acceleration of urbanization, the market scale of aluminum alloy casement windows in China will be improved; on the other hand, at present, the market share of aluminum alloy casement windows in China is only about 20%, while the penetration rate of overseas aluminum alloy casement windows is more than 70%. Based on this, we predict that China's aluminum alloy casement window market will reach 20 billion in 2019, and the annual compound growth rate will exceed 30%. Such data show that China's aluminum alloy casement window market is the latest sunrise industry.
In the long run, the next 10-20 years will be the outbreak period of the secondary decoration of commercial residential buildings in China, and aluminum alloy casement windows will be the preferred scheme for the secondary decoration of residential buildings. At present, the age structure of China's aluminum alloy doors and windows consumers tends to be younger, and the characteristics of young people's pursuit of individuality are very consistent with the characteristics of flexible customization of aluminum alloy casement windows. The structural changes of consumer groups will promote the rapid updating of aluminum alloy casement window industry.
High quality products and enhanced experience are important advantages
The rising trend of industry development shows that the door and window industry has changed from the price competition at the beginning of development to the comprehensive competition in brand, marketing, product design and customized service, and the comprehensive competition is based on the R & D design of products. Taking haolaike as an example, they have continuously launched new products initiated by the industry. Among them, "carbonization relief synchronous embossing process", "ultra-thin upper and lower three rails", "LM1 aluminum frame cover door", "three spring top wheel", "pulley shock absorption" are all original technologies in the industry, filling in the industry gap; the TA, TB and TC process frames originally designed and developed by haolaike are replaced by metal materials The traditional wood material is unified, beautiful and durable; the European boutique series products have been leading the market consumption trend.
With the improvement of consumers' awareness of environmental protection and the implementation of relevant policies to promote industrial upgrading, develop low-carbon economy and build a resource-saving and environment-friendly society, environmental awareness has been deeply rooted in the hearts of the people. Consumers are not satisfied with the practicability and appearance when buying aluminum alloy casement windows. They pay more attention to environmental protection and low carbon, and advocate green and healthy home life. Window manufacturers can fit in with aluminum alloy casement windows and consumer demand trends, create low-carbon brand original series products, and enhance the competitiveness of enterprises.