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Liefan: which brand and product should be made first
Editor: liefan 15:00:01, 2020-01-07

Should aluminum alloy doors and windows enterprises first make brands or products? This question is like "chicken or egg first? It seems that how to answer is not appropriate. From today's aluminum alloy doors and windows market, "money to do brands, no money to do products", if standing in the perspective of aluminum alloy doors and windows brand development, it is not comprehensive. It sounds like a helpless choice, but it is the only sensible choice.

Should aluminum alloy doors and windows enterprises first make brands or products?

For the start-up aluminum alloy doors and windows enterprises or small and medium-sized aluminum alloy doors and windows enterprises, if today rashly to spend money to establish aluminum alloy doors and windows brand, shake the door and window industry big guy?

Although you have a famous brand of aluminum alloy doors and windows, it is no doubt that you have a well-known brand of aluminum alloy doors and windows. And for small aluminum alloy doors and windows enterprises, there is not too much capital can be used to do aluminum alloy doors and windows brand construction. At this time, aluminum alloy doors and windows enterprises need to consider the problem of product school, no brand, free good product is your pronoun.

So when can we establish the brand of aluminum alloy doors and windows enterprises? No brand is like the same person without ID card. When your aluminum alloy doors and windows products have a certain reputation in the aluminum alloy doors and windows market and a certain stable customer base, that is, your products are gradually recognized in the aluminum alloy doors and windows market, then you can consider changing from product school thinking to brand school thinking.

At the beginning of the simple product management, but also let the aluminum alloy doors and windows enterprises have a stable source of income, this time can consider the construction of aluminum alloy doors and windows enterprise brand. Set the general direction, and then under the main axis policy, everything is done in place. With the persistence of time, the brand power will certainly appear. This does not necessarily require a lot of advertising, nor does it give consumers a negative feeling of being forced to identify. Owners of aluminum alloy doors and windows only need to "guide and persist" in the whole process of brand building.

Aluminum doors and windows enterprises can not stand in the door and window products for a long time. The iPhone is still constantly improving, Huawei is still making breakthroughs. There is no such thing in the world, but we are constantly subverting the original perception, and then continue to accept and improve.

This article is published from the price of aluminum alloy doors and windows; pay attention to the wechat public platform of Shanghai liefan door and window factory or visit the official website to have more wonderful!

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