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Door and window manufacturers focus on customized service, how to market without customer segmentation
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When it comes to home decoration, it is said that customization is no stranger to the production of aluminum alloy doors and windows. The development of "customization" in the aluminum alloy doors and windows industry has been going smoothly. The huge business opportunities that can be seen also attract more and more door and window manufacturers to aim at the customized market and strive to make profits for the manufacturers by customization.

 Door and window manufacturers focus on customized service, how to market without customer segmentation

Door and window manufacturers focus on customized service, how to market without customer segmentation

The reason why customized doors and windows are recognized by consumers lies in "tailor-made", so that each customer's personality can be satisfied in the decorative style of doors and windows. In order to make profits in a short period of time, many door and window manufacturers who have newly joined the customized market focus on serving the mainstream consumer families, targeting the main audience as young people of 80 and 90 generations.

Door and window manufacturers focus on customized service, how to market without customer segmentation

"Precise positioning" leads to "narrow audience"

It is undeniable that the younger generation of consumers are more eager to pursue personality. Most of the post-80s and 90s have established their families and businesses with stable income. They are more likely to accept customized doors and windows with higher prices than finished doors and windows. Therefore, they have become the mainstream positioning choice of many door and window manufacturers. However, the pursuit of individuality is not only exclusive to young people. Nowadays, it is common for the elderly to "catch up with the fashion" and children "love fashion". For the sake of stability, the door and window manufacturers ignore the potential middle-aged and elderly consumer groups and other door and window markets, which is tantamount to giving up the consumers.

Door and window manufacturers focus on customized service, how to market without customer segmentation

In addition, for the door and window agents who have just entered the customized market, they put most of their energy into the youth market. A mature market means countless competitors. If they want to take a piece of the market, it's just like the crowd grabbing the meat. Can the manufacturers bear the risk of the game. On the contrary, the market competition of customized doors and windows for the elderly and children is much smaller. With the increasing emphasis on high-quality life, the elderly enjoy their old age, and the happy growth of children has been widely concerned by families. It is one of the ways to meet this demand to buy doors and windows that they like and suit them.

Door and window manufacturers focus on customized service, how to market without customer segmentation

Overall positioning, market segmentation should "leave no room"

The door and window market is a mixture of good and bad. Nowadays, large and small door and window manufacturers are competing for the customized market, which makes the competition increasingly fierce. Manufacturers with brand protection may not have much pressure, but for some door and window enterprises with low visibility, it is not only necessary to retain customers, but also to develop new audiences.

For such manufacturers, market segmentation is particularly necessary. Compared with the newly added customized door and window manufacturers, as the "senior" is obviously more familiar with the market characteristics and more accurate in the psychological grasp of users. Therefore, we should not only seize the market of customized doors and windows for the elderly and children by relying on our strength, but also adopt a "diversified" positioning based on "precise positioning". The market should be further divided according to age, work, gender, social status, family structure, etc., so as to achieve all-round broadcasting and income generation, and not let go of any potential target audience and any market gap, Try to understand the market.

Brand reputation of high-end villa door and window manufacturers is particularly important   [ Back to home page ] [ Printing ] [ Back to previous page ]    Two selling point management methods of aluminum alloy doors and windows to help you open the market

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