In recent years, the development of China's aluminum alloy doors and windows has been hindered by many small and medium-sized door and window manufacturers going bankrupt. Especially in Guangdong, more and more door and window manufacturers are in a dilemma of survival and development.
The direction of industrial transformation and upgrading is unclear, and the power is insufficient
China's aluminum alloy doors and windows look at Guangdong, Guangdong aluminum alloy doors and windows look at Shanghai and Foshan. With the rising labor and material costs of door and window manufacturers, as well as the rapid rise of customized aluminum alloy doors and windows and intelligent aluminum alloy doors and windows, many door and window manufacturers think that the transformation and upgrading is imminent. However, due to the long-term stable business format, there is no direction for innovation, transformation and upgrading.
Lack of aluminum alloy doors and windows design talents
There are many door and window manufacturers in Guangdong Province, but there are few professionals who really understand the design of aluminum alloy doors and windows. At present, the designers are not familiar with the design of aluminum doors and windows according to the rules of others, and they are lack of original design elements. In addition, many brands are building platforms and content to seize channels. Designers' creation, such as assembly line production, is more difficult to produce high-level aluminum alloy door and window design.
In the view of industry insiders, because manufacturers are short-sighted, only focus on immediate interests, lack of long-term planning, see any aluminum alloy door and window sales is relatively good, blindly follow the trend, completely without considering their own manufacturer's brand concept, consumer groups and product positioning, which is the root cause of vicious competition.
Facing the problems of Guangdong aluminum alloy doors and windows industry, can Guangdong aluminum alloy doors and windows attract investment and join smoothly? Does aluminum alloy door and window agent still have market after? In fact, all these problems lie in how to choose dealers.
Taking liefan as an example, since the brand development strategy was proposed three years ago, the brand construction and upgrading work has been carried out in an orderly manner, which not only improves the quality of terminal design and customization, but also really gets through the front and back-end, and comprehensively improves the customized service. In the research and development of doors and windows, liefan has been relatively cautious. On the one hand, it is to ensure that the product style is consistent with the brand style and positioning of the crowd, and on the other hand, it is also necessary to adapt to the market demand and the trend of the trend.
No matter whether the industry is good or bad, there are always excellent brands that can stand out in the competition. The dealers who want to join in the business of Guangdong aluminum alloy doors and windows do not have to lose confidence. The market is very large. The fields that aluminum alloy doors and windows can expand in the future are also unlimited. As long as you choose a good brand, you will have the opportunity to take a share in the market.