The word "black wife" has been talked about in recent years. Some people even say with a smile that every festival is inseparable from gifts except Qingming Festival. The theme of receiving gifts is often women. The festival of "3.7" is not even extended. It also reflects the importance of women in the market. According to such a market environment, the brand manufacturers of aluminum doors and windows of Duanqiao should keep up with the trend of the times.
Women's market share is increasing
The rise of female consumer market
At present, more and more women appear in the consumer market. Some surveys have shown that, for example, when it comes to home decoration, only about 69% of the aluminum alloy doors and windows products are purchased. Women's decision-making power accounts for 69%, while men's decision-making only accounts for 11%, and joint decision-making accounts for 20%. According to many sales staff, when there is a dispute between husband and wife, it is generally the man who will say, "listen to her.". It can be seen that the proportion of women in the market consumption decision-making is increasing.
Broken bridge aluminum doors and windows brand may be suitable to meet the female consumer market
For the brand of broken bridge aluminum doors and windows, in order to obtain good development, we must adapt to and cater to the market. First of all, with the rise of female consumer groups, Duanqiao aluminum doors and windows brands may adjust the corresponding market strategy according to this trend and launch a market more in line with women's consumption. Secondly, the product design of broken bridge aluminum doors and windows brand should also meet the female aesthetic standards.
The market of doors and windows industry is surging. The development of brand manufacturers of broken bridge aluminum doors and windows should not only be analyzed from the whole industry, but also understand the change of market consumer trend. Only by in-depth understanding can we seek change by changing, and take consumers as the guide, so that the brand of broken bridge aluminum doors and windows can gain advantages in market competition.