At present, the investment promotion market targeted by door and window manufacturers is mainly concentrated in large and small cities, especially the middle and high-end door and window user groups. This consumer group is being contested by many door and window manufacturers, and they should also seize the space to recruit aluminum alloy doors and windows franchisees in the first and second tier cities of the country. Therefore, various series of high-end atmospheric aluminum alloy doors and windows are launched. But when we think about it carefully, the rural market needs to be developed, because the rural population base is very large, which is the mainstream consumer group. So many small door and window workshops are targeting the market in the countryside. They tend to focus on the second tier of the market, but they like the development of their own market.
In this case, how can door and window manufacturers recruit more aluminum alloy doors and windows franchisees? The following development measures can be taken.
1: Focus on the rural market and adopt preferential policies to attract the attention of aluminum alloy door and window franchisees
Therefore, although the rural market has a huge foundation, the consumption capacity is generally not too high, so the owners pay attention to the cost performance. Door and window manufacturers can take preferential policies to attract aluminum alloy door and window franchisees, such as discount, rebate, free sample, rent subsidy and other ways to reduce the burden on the franchisee.
2: Research and development of high cost performance aluminum alloy doors and windows products
Because the rural consumption capacity is not high, so the price of aluminum alloy doors and windows is not suitable to be too high. Generally, the price of several hundred yuan per square meter is more appropriate. Door and window manufacturers can take the strategy of small profits and high sales to seize the market, so that aluminum alloy doors and windows franchisees can get substantial benefits at the same time, let owners have more choices of doors and windows.
Conclusion: the development of rural potential market is very necessary, we can not underestimate and ignore it, door and window manufacturers can use the above two ways to make aluminum alloy doors and windows franchisees and owners can get substantial benefits, at the same time, open the door and window manufacturers in the local network and reputation.