Today, many news reports about the official closing of the Rio Olympic Games, followed by a variety of wonderful reviews. However, in the Beijing Olympic Games, the Chinese delegation won 51 gold medals, ranking first in the gold medal list. However, in this year's Rio Olympics, the Chinese delegation only won 26 gold medals, ranking third. Why has it changed so much after eight years? It seems that there is still a need to "break through" in the Olympic Games in Tokyo, Japan four years later
Looking at the business concept of our door and window manufacturers are also constantly changing, from products to channels to marketing, and now to the terminal consumption as the center. This truly reflects the importance of door and window manufacturers to marketing, and the breakthrough in business concept also has a significant impact on the development of door and window manufacturers.
China's Olympic Games to break through the gold medal, door and window manufacturers to break through the concept
Long term vision of brand strategy
Through the analysis of liefan doors and windows, many door and window manufacturers found a strange phenomenon. Many door and window manufacturers have short-sighted brand strategy, and the brand development strategy is limited to the simple purpose of product sales. In addition, the lack of attention to the brand, so it also leads to a large number of domestic door and window manufacturers, but few of them are really well-known.
The problem of "pain point" needs to be solved
After collecting a large number of customer demand research and user feedback, it is found that the products of many domestic door and window manufacturers can not meet the psychological expectations of consumers, and it is difficult to make consumers feel "love at first sight". From the perspective of consumers, they should find out the problems and solve the problems from the perspective of consumers.
Brand innovation needs to be strengthened
First of all, door and window manufacturers need to develop a set of sound brand development strategy, starting from the overall situation, with a long-term development vision to formulate the development direction of the enterprise. Secondly, the door and window manufacturers should establish the correct marketing concept and marketing awareness, and all staff should participate. Moreover, the door and window manufacturers should also ensure the quality of products and service quality.
Market competition is becoming more and more fierce. Only by constantly seeking breakthroughs can door and window manufacturers develop the market. In the era of Internet information, breakthroughs in thinking are also the top priority in the development of door and window manufacturers.