The manufacturers and franchisees of aluminum alloy doors and windows industry are experiencing unprecedented tests. The overcapacity of doors and windows market caused by economic depression limits the whole door and window industry. In addition, some manufacturers did not change their marketing concepts in time and held activities with old marketing methods, which could not attract more accurate audience. No one knows how good our doors and windows are.
The fragrance of wine is afraid of the deep alley! Marketing concept is wrong, no one knows how good the doors and windows are produced
The single channel is criticized by many manufacturers. In fact, there are a lot of new marketing methods to promote the product this year. We must first withdraw from the products with our own characteristics, so that others can remember you. Then, we should develop products to meet the needs of the market, whether they are cost-effective or luxury and high appearance value. Each manufacturer's brand line is different, so we should pay special attention to product development and positioning.
In such a competitive market environment, we should change from passive to active, and aluminum alloy doors and windows franchisees should be replaced by business operators to seek transformation and more market resources. In particular, many small and medium-sized manufacturers do not have enough market share. If they want to expand the sales market, they must take product quality as the support, and quality is the "hard truth". Targeted development of the market, rather than blindly promoting products and brands, planned market entry is much more successful than rash layout without any plan, and the effect is quite different.
The development route of aluminum alloy doors and windows manufacturers must adhere to the consumer market as the standard, and have their own brand positioning, not only the brand image established by the manufacturer itself, but also the aluminum alloy doors and windows franchise stores should also upgrade the grade. The aluminum alloy doors and windows franchise stores in each place represent the brand image. Therefore, optimizing the store can enhance the brand's position in the hearts of consumers The decoration samples in the store and the shopping guide service in the store should show both professional and humanistic care.