Today's aluminum alloy doors and windows industry is facing too many difficulties, not only the pressure of cost and the reduction of the source of traditional stores. Therefore, the development of Internet business aluminum alloy doors and windows enterprises seems to be the best way to break through the bottleneck, but such a new channel, aluminum alloy doors and windows enterprises and how to seize the opportunity? If we can't understand it well and make use of it, we will be eliminated and become the worst manufacturer in the end.
E-commerce provides new opportunities for the development of aluminum alloy doors and windows
The network is everywhere, Taobao, tmall and Jingdong e-commerce platforms have gradually penetrated into the lives of consumers. With the increasingly prominent disadvantages of traditional channels, the new sales model has attracted the favor of aluminum alloy door and window factories seeking channel transformation. However, e-commerce is not omnipotent, and lack of experience is the biggest injury. So, can e-commerce help aluminum door and window enterprises open up new sales situation and obtain new business opportunities?
Now in large-scale aluminum alloy doors and windows enterprises will consider opening commercial channels, although not necessarily as the main business, but more and more aluminum alloy doors and windows enterprises start commercial operation, you do not participate, it is likely to lose part of the market. However, the emergence of business provides a new channel for aluminum alloy doors and windows enterprises to compete for the market, but so far, the initial investment of capital and the understanding of power shortage in traditional industries prevent aluminum alloy doors and windows enterprises from transforming into enterprises. According to industry insiders, most of the e-commerce of aluminum alloy doors and windows e-commerce is still very new, the enterprise positioning is not accurate enough, and 80% of the e-commerce enterprises do not operate well in e-commerce.
Single channel is out of date, network and entity cooperation has become the mainstream of development
E-commerce is coming fiercely. It is also rampant that e-commerce will replace the traditional sales channels. However, at this stage, the traditional sales channels still have irreplaceable places. Some business leaders said: "consumers can not guarantee the quality of aluminum alloy doors and windows products, which is the most critical of suppliers. Through the introduction of shopping guide, consumers will have more practical understanding of products, and after-sales service will be more guaranteed."
At present, although the commercial channel has convenient transaction and fast payment, there are also problems such as reliable product quality and in place follow-up service. The impact of the rise of e-commerce channels on traditional sales channels is not as serious as expected, rather than the relationship between a new sales channel and traditional sales channels, but more complementary. The era of single channel singing monologue has passed. The mainstream sales channel of aluminum alloy door and window industry will cooperate online and offline instead of a single channel conflict. E-commerce and price of the two modes of physical store price convergence is becoming more and more obvious, the choice between the two should be convenient or choose experience difference. Through these two complementary, enterprises can have more channels to layout the market, and consumers will have a better consumption experience, which is really killing two birds and one stone.