We need to reflect on the development of the door and window industry in 2019. Today, the door and window industry is facing the problem of comprehensive price increase, and the price of aluminum alloy doors and windows is also very helpless. Today, liefan small series of doors and windows will take this issue to discuss with you.
The door and window industry in 2019 is really eventful. We have dealt with waves of problems, and now we have encountered bigger problems. Serious homogenization, price war has been fighting, coupled with raw materials and other costs skyrocketing, aluminum alloy doors and windows prices in this era is facing a difficult choice. Insist on not increasing prices to maintain old customers, costs are rising, profits are further compressed, it is difficult to survive, if the price increases, it will lose the price advantage.
Why is the price of aluminum alloy doors and windows helpless
For aluminum alloy door and window manufacturers, price increase can bring certain benefits to the store, and the brands that join in can also get good publicity in the price increase, but there are still problems. There are many problems to consider in price increase, such as whether the market will accept it or not, whether consumers will buy it or not, and what actions the competitors have. It's not that if we raise the price in a word, we will go up with it. In that case, there will be more follow-up problems.
From the market point of view, the performance growth rate of doors and windows in 2019 will gradually slow down, and the winter of the market will come soon. Therefore, it is very difficult for aluminum alloy door and window manufacturers to get rid of the pressure in such an environment. Moreover, a series of problems brought about by price increase need to be handled by aluminum alloy door and window manufacturers themselves.
In short, in the relatively inactive stage of the market, rash price increases will face many problems, but this is also helpless.