Aluminum alloy doors and windows building materials market has produced a huge demand gap, which is known to the door and window industry. In addition to the traditional cement, steel construction raw materials, door and window manufacturers become a new favorite. With the mainstream market, real estate tends to be flat, aluminum alloy doors and windows industry is greatly affected. In this context, the development of rural market becomes particularly important. This is also the consensus of most door and window manufacturers. The rural market is expected to boost consumption by about 500 billion yuan a year. In the next five years, who can win in the rural market grab war, who will get the most initiative.
Aluminum door and window manufacturers should change the way of thinking from inside to outside
Expand the production line of doors and windows, and develop new products accordingly
The broad market means more diversified needs. The existing product lines of first-line door and window manufacturers are mainly aimed at medium and high-end markets in large and medium-sized cities, and the demand for doors and windows is relatively concentrated. If you directly replace, there will be problems in the requirements matching. Therefore, our aluminum alloy door and window manufacturers change the way of thinking from inside to outside, fully understand the agricultural material market, and seek differences. Use their own technical advantages to quickly iterate out the corresponding products suitable for rural market demand.
Channel expansion and subsidence
At present, there are two ideal ways for the first-line door and window manufacturers: one is to directly attract investment from the third and fourth level channels; the other is to delimit regions and encourage the development of third and fourth tier distributors. Direct investment in the door and window of the human and material resources is large, but the channel is flat, easy to control and build the channel in the future, and the contribution to the sales growth will appear in the long term; encourage the regional development of distribution, low cost, rapid sales growth in the early stage, but the management and control implementation is difficult, the channel is difficult to cultivate, and the later growth is difficult. Manufacturers of doors and windows should adjust measures to local conditions.
In the past, the channel layout of many door and window manufacturers touched the first tier cities and other key cities. The feature of aluminum alloy door and window industry is more prominent, because the development focus of the real estate industry in the past decade has been concentrated in the first tier cities or provincial capitals. Let alone the rural market, some brands and even the secondary and tertiary market channels such as prefecture level market are very weak. Therefore, what our aluminum alloy door and window manufacturers need to do is to quickly open up the channel of the third and fourth class market.