As the saying goes, you can't describe the fierce competition in the aluminum alloy doors and windows industry. Every brand of aluminum alloy doors and windows is trying to impress consumers through "unique" marketing mode. But many manufacturers' terminal sales personnel still stay in the pursuit of data, always hope to improve sales performance through understanding the product "data".
Although this method has been ineffective in today's competition. What kind of competition is the competition among aluminum alloy door and window manufacturers?
Analysis of three times of brand marketing of aluminum alloy doors and windows
The first era is the "Naked Age"
All the contents of the products are presented to the consumers. Aluminum alloy door and window manufacturers hope to tell consumers all the data of aluminum alloy doors and windows industry through flattering sales mode, so as to impress consumers. This simple marketing model has played a very important role in improving people's understanding.
The second era is the "kitsch age"
With the gradual development of aluminum alloy doors and windows marketing, the understanding of products has been unable to meet the needs of consumers, and it is difficult for people to remember many aluminum alloy doors and windows brands. Therefore, with the help of the marketing mode of fast moving consumer goods, many aluminum alloy door and window manufacturers are looking for star endorsements, hoping to win more brand associations through endorsement, and thus increase consumers' awareness of the brand of aluminum alloy doors and windows. However, for the connotation and extension of the brand, these manufacturers may not have in-depth consideration.
The third era is the "vulgar age"
From simple product analysis to kitsch endorsement of products, various aluminum alloy doors and windows brands do not know what customers want to know and what consumers need.
These three times, to a certain extent, explain the impetuousness of the aluminum alloy door and window industry. The aluminum alloy door and window industry does not think about the marketing mode from the perspective of industry development, but more low-level marketing competition. The summary of the marketing era of aluminum alloy doors and windows, even if the past is summarized, is more in-depth analysis and interpretation of the marketing of aluminum alloy doors and windows industry, so that the marketing personnel of aluminum alloy doors and windows industry can better understand the consumers of aluminum alloy doors and windows industry, better understand what their company or products can bring to consumers, and avoid it The low-level consumption marketing model repeats.