With the arrival of various holidays, aluminum alloy doors and windows building materials industry has also set off a round of promotional frenzy. Behind the frenzy of sales promotion, however, is the more fierce competition among the door and window franchise agents. Many of the door and window franchise agents choose to directly fight the price war to seek opportunities. But wanton price cuts have also helped raise consumers' wait-and-see psychology. There is no dilemma for the sales of doors and windows.
Over reliance on sales promotion, door and window franchise agents are facing the dilemma of "no promotion, no sales"
Only by focusing on the fierce competition of products and services can we get better service.
The importance of mastering the balance point of promotion
The purpose of promotion is to promote the sales of the products of the franchise agent stores of doors and windows, not to disrupt and replace the sales. Some window and door agents regard promotion as the main channel of sales, too much emphasis on promotion activities, so that they go into the wrong area of promotion. Sales promotion is a good way to promote sales. The agents of doors and windows must have a correct attitude towards sales promotion. They can not regard promotion as the life-saving straw of joining agents of doors and windows, nor can they ignore it completely.
Get rid of promotion dilemma and focus on service and quality
"Price war" is not conducive to the sales of products and the construction of the brand of doors and windows from the long-term interests of joining agents of doors and windows. Therefore, the joining agent of doors and windows should pay more attention to the establishment of product quality and service provided. The product is the core of sales. With the improvement of intimate service, this is the right way to capture market consumers.
In fact, excessive promotion is equivalent to price reduction in disguise, and the successive sales promotion wars are behaviors at the expense of profits. If it goes on for a long time, it will only lead to a more serious strange appearance that there will be no sales without promotion.
In the fierce market competition, if the door and window joining agent wants to develop normally, it is no longer effective to rely on the price alone. Only on the basis of ensuring the quality of products, can aluminum alloy door and window manufacturers provide satisfactory services to consumers, so as to obtain more market share in the future market competition.