With the development of sunshine house manufacturers and the increasingly mature market, the trend of centralization of aluminum alloy sunshine house brand is becoming increasingly significant. Some of the leaders of sunshine house manufacturers who thought about the front line during the period have transferred the growth direction of sunshine house brand from the appearance and quality of products to brand building. In this period of sunshine house brand competition, as long as the brand price is passed down, consumers' attention to sunshine room can be attracted to manufacturers. Sunshine room manufacturers brand take off the road, a long way to go.
Brand hungry marketing of sunshine house
Now, the price war in the aluminum alloy sunshine house industry has been very loud. However, the price war for a long time will only make the sunshine house manufacturers unbearable. In fact, this kind of vicious competition can not bring long-term profits to the manufacturers of sunshine houses. It is necessary for the manufacturers of sunshine houses to make achievements in their growth, and perfection itself can promote the sustainable growth of the factories.
It is well known to all that the retail prices of sunshine house industry have been on the high side for a long time. The basic reason for this is that the high cost and low efficiency are the main reasons. Obviously, this is bad for the healthy growth of the industry, as well as for the businesses and consumers.
In order to improve efficiency, many markets and businesses are used to "hunger marketing", big price war, and even once normalized sales promotion. Hunger marketing may be useful for promotion in the short term, but it is harmful to sunshine room manufacturers for a long time. There is a bloody explanation of the reality that as long as there is only one result of the price war, the factory will be flooded.
Sun house brand take off without path feasible
As a kind of intangible property, sunshine factory is more and more valued. Today, the brand of sunshine house is not only a kind of identification understood in the definition, but also an expression of quality, brand energy, civilization and personality. It brings high added value and high market share to sunshine house manufacturers.
According to the data, the famous brand products of sunshine house account for 30% of the global market and 43% of the global sales. It's better to have the brand of sunshine house than to own the products. The brand of sunshine house has brought many benefits to the factory with its high market share, high quality and high profit making ability. Therefore, it is a long-term and urgent goal to foster the famous brand of sunshine house.
From the perspective of the growth of domestic sunshine house industry, some "smart" manufacturers have found a shortcut to branding, namely, the "foreign brand". In fact, foreign brands, fake foreign brands and fake places of origin are not uncommon in other industries. In recent years, the sunshine house industry has also shown signs of being near foreign brands. In fact, foreign factories are definitely better than domestic ones. Now the aluminum alloy sunshine housing industry is in the growth stage, and a number of industry elites have gradually emerged in the sunshine room industry.