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If the door and window manufacturers want to transform themselves
Editor: liefan, December 30, 2019 17:00:01

Now, China's economy has entered into the transformation and promotion, and all aspects of changes in shopping malls are forcing enterprises to transform and upgrade. The door and window profession will gradually face the problems of weak sales, declining profits and even closing down, and the market competition will become more and more severe. In such a setting, liefan believes that aluminum alloy doors and windows enterprises only need to make active adjustments to improve the competitiveness of the enterprise, so as to achieve more long-term development.


In recent years, affected by the environment, the development of home building materials market is weak, and the development speed of doors and windows occupation has slowed down. Coupled with the impact of the Internet, the door and window business is becoming more difficult. Now, Internet e-commerce, all home furnishings and cross-border food seeking have stirred the original pattern of door and window shopping malls. These "outlets" rely on new ideas, new consumption and new models to successfully drain, forcing enterprises to rethink and explore new ways out. In such a big environment, the transformation of door and window enterprises is fierce, and as long as competitive advantages are established, they can survive in the future.


Affected by the environment, the transformation of door and window enterprises is burning

According to the life cycle of traditional manufacturing products, any product will experience four stages: germination, growth, maturity and recession. Generally speaking, a product has a life span of three to five years, and then it begins to go downhill. If an enterprise only relies on one product to survive, it is bound to be "brilliant" for three or five years. And shopping malls are in the process of dynamic change. Any change can cause a great disturbance. At present, the door and window profession is faced with the problems of weak speed, disorder and aggravation of homogeneous competition. From the whole environment, the home building materials profession has entered the post transformation period, and the door and window enterprises have also entered the transformation period.

Generally speaking, the development of shopping malls can be divided into three stages: when supply is less than demand, there is no fullness in shopping malls. What enterprises produce will be sold out and what will become knowledge. Now the door and window profession has gone through this link; when supply and demand are balanced, shopping malls can be said to be half good and half difficult to do. Enterprises with heart will continue to do business as usual, and those who are distracted may have to take the lead When the supply exceeds the demand, there is excess capacity and a lot of homogenization. The shopping malls are in the Red Sea area, and the competition is unusually fierce. What is tested is the deposition of enterprises and the competitiveness of the center.

The overcapacity in the post transformation period of home building materials industry is just a derivative of the oversupply of shopping malls. From the supply side, it is a backward overcapacity, and the increase in quantity does not match the change of quality; from the perspective of demand, it is an unreasonable overcapacity, and the regional development is unreasonable to accelerate the imbalance of supply and demand. It is undeniable that, as a member of the home building materials industry, although the door and window enterprises have not reached the threshold of overcapacity, the transformation of the door and window enterprises has also been burning. However, many enterprises are still in the stage of exploration to which direction and how many degrees the bow of the ship should turn.

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