In recent days, the hot Olympic Games, more than the "force of famine" than the derailment of the "Wang Baoqiang divorce" incident! When the baby was green like Hulunbeir prairie, we couldn't prevent Ma Rong, who was the window and door sunshine room. What kind of room was better to prevent derailment? It is a 360 degree transparent aluminum alloy sunshine room! Transparent design, let Lao Wang, Lao song have no escape ~ ~ now can't say that, Xiaobian is afraid of being beaten! Let the baby go, too! Don't use this kind of marketing. [manufacturer of aluminum alloy doors and windows http: / /]
Taking advantage of potential marketing is similar to "one person gets the road, the chicken and the dog rise to heaven". When a product is popular, many advertisements follow suit and hype their own products with the help of the explosion. The most irritating and funny marketing is to talk about the restaurant's marketing by taking advantage of the situation. It is simply to build the pain of others on their own happiness. What do you say because you are in love with Wang Baoqiang? Today, all surnames are Wang, and the name is Dai Bao, Dai Qiang is OK? Consumption is on sale. It looks like Wang Baoqiang! Let a lot of trade businesses compete to imitate.
In fact, Xiaobian also wants to say: because of Wang Baoqiang's heartache, today all surnames Wang, the name is Dai Bao, Dai Qiang can make special price, Wang Baoqiang comes to do sunshine room free! All transparent design, let Lao Wang, Lao song have no escape! But is this really good? Although we have previously said that "door and window brand manufacturers can achieve marketing with the help of hot events", we should be clear about the meaning and characteristics of event marketing.
The meaning and characteristics of event marketing event marketing is a very popular means of public relations communication and marketing promotion at home and abroad in recent years. By means of news events, creating hot events, mining and refining news, enterprises attract the attention of the media and capture the attention of consumers, and finally achieve the marketing means of rapidly improving brand awareness and reputation.
But with the help of events, we should be cautious. For example, with the help of UNIQLO fitting room, these negative hot events marketing is very stupid. Product development is not easy, marketing personnel please be careful marketing, do not "compensate the wife and fold the soldiers", not fried red products, but caused a Sao.
Although holding hot thighs is a very brainless content production logic, it is the best choice for the majority of small and medium-sized enterprises. I don't know whether the sunshine company can do a good job in the future.
The ultimate purpose of taking advantage of the situation is to expose the brand and transform the users. The premise is that the enterprise has good products. But when there are many good products in the same category, the enterprise must have a kind of product expression, that is, marketing. It's hard to play with the media. Every unorthodox show is to convey one's character and style, and then attract a large number of fans with good taste. Therefore, it is necessary to be cautious in marketing by taking advantage of the situation and choose the event suitable for its own product before marketing.