Shanghai heavy-duty sliding door industry to do e-commerce is nothing new, many heavy-duty sliding door manufacturers have noticed, and entered this field, a small number of Shanghai heavy-duty sliding door manufacturers have made certain achievements. How to develop more aluminum alloy doors and windows channels and find better sales performance with the help of e-commerce platform? In other words, is aluminum alloy heavy-duty sliding door enterprises in e-commerce like fish in water?
The changes in the Internet age make it not uncommon for various industries and commodities to be sold online. B2B, B2C, o2o and other e-commerce models are constantly entering the Chinese business community, which has a great impact on the traditional mode. Since then, the regional product information began to spread to all parts of the country, where there is a network can see, information transparency is also higher and higher. E-commerce has also promoted the business exchanges in various regions and led to the rapid development of China's commerce. It is also an inevitable trend for aluminum alloy heavy sliding doors to be sold online gradually from offline. So how to bring aluminum alloy heavy sliding door to the era of e-commerce platform?
Aluminum alloy heavy sliding door
Now the new generation of 80 and 90 has become the main group of door and window household consumption, online shopping has been recognized by many consumers. However, due to the particularity of the selection of aluminum alloy heavy sliding door, some consumers can not accept the online shopping of aluminum alloy heavy sliding door. The reason is that aluminum alloy heavy sliding door is a kind of consumer goods with high price, large volume and long-term use. When choosing, you must feel it in person before you can buy it. However, it can not be touched on the network. All information can only be from monotonous According to the introduction of product text or customer service, there is still the risk that some businesses will put the copied network pictures on their home page in order to increase sales volume, even falsely report the material of heavy sliding door, and pass low-grade aluminum material as high-grade heavy-duty sliding door material, etc.
Therefore, in order to let more consumers accept the online purchase of aluminum alloy heavy sliding door, aluminum alloy heavy sliding door merchants must communicate with consumers with the real face in the network, treat each other sincerely, restore the original appearance of aluminum alloy heavy sliding door, establish a good brand image of heavy-duty sliding door with high-quality service and products, so as to get more consumers' green Lai.
What hinders the development of aluminum alloy heavy sliding door online shopping is the lack of perfect logistics service and after-sales service. Due to the particularity of aluminum alloy heavy-duty sliding door, whether it is purchased in mall or online, transportation is a difficult problem. Moreover, most aluminum alloy heavy-duty sliding door manufacturers do not have their own logistics system, but are handed over to the third-party logistics company. Once problems occur in the transportation, it is difficult to divide the responsibility clearly. In addition, can it be perfectly combined with the after-sales service of traditional stores This is also one of the most concerned issues for consumers.
Compared with the traditional retail mode, online marketing emphasizes personalization, so it can greatly improve the efficiency of shopping and realize the interaction of the whole process of marketing. Interaction is the biggest feature of e-commerce. On the one hand, consumers can directly feedback their needs, opinions and suggestions to