The year of 2019 will soon be over. In this year, the Internet + has been mentioned by the market. The words such as e-commerce development and environmental protection aluminum alloy doors and windows are constantly changing in the news. In fact, when it comes to the change, it may be the change of the consumer group, which is a significant change since the development of the aluminum alloy door and window industry.
How to market aluminum alloy doors and windows manufacturers?
1、 Changes in consumer groups
First of all, the post-80s and post-90s dominate the consumer market of aluminum alloy doors and windows. The common point of this consumer group is that they have a wide range of choices and can accept a large amount of information. They can get support by looking for information online.
Secondly, opinions among friends have changed. In the past, it may have been the elders who gave their ideas. Now more and more users are willing to accept their peers, his circle of friends, Weibo and wechat circle of friends. In addition, the Internet is highly accepted. Compared with physical stores, they are more willing to go online to learn about aluminum alloy doors and windows manufacturers or enterprises. This requires aluminum alloy doors and windows manufacturers and enterprises in the network development can not be taken lightly.
The most important thing is the diversification of consumption and the improvement of consumption quality. The first generation of the Internet was called the diaosi era. What the first group of netizens needed was why they bought on the Internet. The price may be the dominant factor. However, from the current data, users began to pay attention to brand and service from the original focus on price, which is a change of the whole user group.
2、 Pain points of Internet
Secondly, the Internet has not solved the real pain point of users at present. Although relying on the Internet platform can make customized information more transparent, shorten the distance between aluminum alloy door and window manufacturers and users, so that users can freely choose the custom style and price, and reduce the learning cost of users, in essence, it does not cut into the real needs and pain points of users, but it is just equivalent to providing services for customers Users provide a part of non core proliferation services, so it is difficult to bring good experience to users and encourage users to participate in paying the bill. On the other hand, to move the aluminum alloy door and window industry to the Internet means to accept the supervision of users, and the reputation of users will directly affect the final turnover. However, the current Internet aluminum alloy door and window manufacturers and enterprises have not formed a virtuous circle from users' praise to transformation, so it is inevitable to move towards elimination.
Another reason for Internet enterprises to enter the aluminum alloy doors and windows industry in 2019 is the strong support of the capital market. In the first half of the year, the capital market was hot, and venture enterprises in all industries were invested heavily, and the development of Internet was no exception. As a result, it was relatively easy for all kinds of entrepreneurial enterprises to get financing, but they did not think deeply about the industry itself There is a rush to start financing. After entering the second half of the year, traditional venture capital investment has been reduced on a large scale, and enterprises are facing financing difficulties. A number of poorly managed Internet aluminum alloy door and window enterprises began to close down, and the industry reshuffle began. However, at the same time, some traditional enterprises focusing on aluminum alloy doors and windows industry began to actively link to the Internet for reform, and frequently obtained financing through the Internet financing platform represented by the investment and financing sector, which brought a new atmosphere to the industry, but also increased the competitiveness of the Internet aluminum alloy door and window customization industry.