Nowadays, many aluminum alloy door and window manufacturers are keen to hire stars or celebrities to do brand endorsement. Why do they want to find Star endorsements? In fact, the biggest reason is that stars can bring huge publicity effect and improve brand image.
It is undeniable that during a period of time when some stars are popular, hiring star endorsements is indeed driving sales for aluminum alloy doors and windows brands. However, it is not a long-term plan to rely on Star endorsements to attract consumers' attention. In order to obtain consumers' support and favor for a long time, it still depends on the product quality and service.
In addition to the benefits of star fans, aluminum alloy doors and windows brand manufacturers should also take products as the basis
The economic effect of star fans is not a long-term solution
When aluminum alloy door and window brand manufacturers want to improve "fan economy" with the help of stars, they often ignore the fundamental problem of "fan economy", that is, "sense of identity". The reason why fans become fans of some stars is that some aspects of the characteristics of stars attract these fans, and fans have a strong sense of identity.
However, identity is only the starting point to attract fans, and it is not always the same. When the majority of door and window manufacturers launched "free" or "free experience" and other activities, found that the market response is still relatively good. But at the beginning of the product sales stage, the effect is obviously not good. Indeed, because door and window building materials are large consumer resistant products, even if fans like some stars very much, they will not immediately buy the brand products represented by the stars. Therefore, for aluminum alloy doors and windows brand manufacturers, star endorsement to attract fans is not a long-term plan.
Powder absorption should be based on products
Since star endorsement is not the guarantee for the sales of aluminum alloy doors and windows manufacturers, how do door and window manufacturers treat the fans effect? In fact, having excellent comprehensive strength is the right choice to develop fans effect. First of all, aluminum alloy doors and windows brand manufacturers should pay attention to the creation of products. High quality products are the basis for the development of manufacturers. If we can create doors and windows products that can make consumers scream, it is the right way to capture fans.
In addition, aluminum alloy doors and windows manufacturers should also pay attention to service experience. Experience is not only the embodiment of product quality, but also the comprehensive strength of aluminum alloy door and window brand manufacturers. Good service and good marketing strategy can attract consumers.
In a word, although star endorsements can quickly attract consumers' attention in a short time, consumers may not buy your account because of this. Fan economy can only bring limited promotion effect for manufacturers in the short term, and strong comprehensive strength is the long-term development king of aluminum alloy door and window brand manufacturers, and seize the product quality and service“ Fans come uninvited.