This year, the wind direction of aluminum alloy doors and windows industry can be described as ever-changing. If you are not careful, the market will change rapidly. As a part closely related to the building materials industry, the development of aluminum alloy doors and windows industry has gradually abandoned the traditional concept with the progress of the times, and slowly made corresponding changes with the new market. From the view of Shanghai Construction Expo held this year, customized products have become the "hot cakes" of the exhibition, and the development has been broken out. Although there are many voices in the industry questioning the customized aluminum alloy doors and windows, it is undeniable that its development momentum is unstoppable. According to the report released by China Building Decoration Association, door and window manufacturers have perfected and enriched themselves from the aspects of R & D technology, cost performance and product line. Next, the author sorted out the three strategic upgrading and transformation of the door and window manufacturers to master the three sharp tools.
Door and window manufacturers grasp three sharp tools to attract door and window business
Flexible production + Intelligent Manufacturing System Technology
With the increasing market demand, the efficiency and ability of technology research and production are urgently demanded. Flexible production is a market-oriented and on-demand production mode, which has strong advantages in enhancing flexibility and adaptability for manufacturers. Not only that, flexible production can shorten the product production cycle, improve equipment utilization and employee labor productivity, and improve product quality. Considering the above characteristics, its strong demand and strong vitality can be seen. Many people in the industry said that "flexible production" with multiple varieties and small batch has become an important development mode for aluminum alloy door and window manufacturers, and "flexible" cake has become the highland of manufacturers' R & D strategy. Although it has multiple advantages, the number of manufacturers who really implement it is very few. As the leading brand of doors and windows is the leader in this game.
To build a platform of cramming and equivalence
At present, it is a professional way for the door and window salesmen to repeat their words to the "layman" consumers for thousands of times. However, due to the improvement of the overall national quality and the opening of the era of network information explosion, consumers are no longer blindly consuming. They even surpass the salesmen in many knowledge and professional aspects, and consumers have become the rational leading and shopping guide The traditional application of psychological warfare is no longer applicable, but a new way to treat products and customers sincerely and export services. In terms of improving the awareness and attitude of shopping guide, MAG has its own unique method. The manufacturers fully adopt the brainstorming method for the existing problems of the terminal. The manufacturers organize the dealers around the country to discuss, summarize the solutions and the rules of the problems, and mobilize the big players to pool their wisdom and efforts. In the past, the dealers who only listened passively in the past raised the problems with their own practical experience A unique view. It can be seen that the new terminal mode of equal dialogue has been established quietly.
Marketing strategy to make good use of the hot topic of grounding gas
From the perspective of traditional door and window products, they are non FMCG products with low attention. Consumers will only pay attention to them when they need to. However, once they enter the decoration stage, they are often anxious and anxious, and it is difficult to know the characteristics of the products in a short time. Therefore, arousing consumers' attention has become an important part of marketing. Maturing