Not only our own door and window manufacturers feel that in the aluminum alloy door and window industry, the number of door and window franchise stores is countless. But from products, design to marketing means, the design of doors and windows produced by manufacturers is basically the same. Let a lot of doors and windows stores in the management of difficulties. So what do door and window manufacturers say to aluminum alloy door and window dealers? An excellent door and window dealer should have enough self marketing ability!
What manufacturers of doors and windows should say to dealers of aluminum alloy doors and windows: understanding, deepening and "self marketing"
For door and window manufacturers, to sell customized doors and windows and aluminum alloy doors and windows, we should first make clear two points: one is the product, the other is itself. We should have a comprehensive understanding of all aspects of product technology knowledge, so as to solve the puzzle of the consulting consumers, and it is not a matter of prevarication, but a professional answer. The best selling point of the product. Of course, some shortcomings should also be mentioned. Doing business is the same as making friends. Only by sincerely serving consumers can we make orders. We should try to make friends with each order. Second, we should learn to market ourselves. A dealer who is not good at marketing and packaging can hardly sell his products well 。 In fact, marketing is to lay the foundation for marketing products, in fact, it is to create its own brand. The popularity of its own brand is played out in the local area, so the product sales are not a problem. In the later stage, customers will find their way. First of all, self promotion. For example, find opportunities to advertise for yourself and get in touch with the media for free. Secondly, consciously shape their own brand of doors and windows. Enterprises need to make brands, so do dealers. Brands are more permanent. Finally, we should learn to make use of our own brand, promote product sales, and let our own brand and product brand go hand in hand, which is the fundamental purpose. Therefore, an excellent dealer of aluminum alloy doors and windows must be an open and inclusive dealer, and be good at self marketing. As a dealer, only by abandoning shortsightedness and prejudice, can we go further and make greater progress only by opening up and sharing.
Door and window manufacturers to aluminum alloy doors and windows dealers to say: Based on the aluminum alloy doors and windows industry, innovation, innovation.
Nowadays, aluminum alloy door and window dealers must abandon closed thinking if they want to look into the future and display their ambition. Because in the current era of information explosion, information as a resource, through effective integration and optimization, can bring more business opportunities to dealers. The most important thing to do is to use the resources effectively! Secondly, the accumulation of contacts is more important than the accumulation of funds. Through a broad and open mind, and actively facing the media and peers, it can reflect a broad mind and great ambition. Taking the actual case of aluminum alloy door and window dealers as an example, some dealers who were once rivals began to move towards the road of alliance, and unified negotiation with manufacturers, purchase and logistics, which not only saved costs, but also reduced internal friction. Why not do it? "How big is the heart, how big is the stage", especially for small and medium-sized dealers.