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The agents of doors and windows need to know how to tap the needs of users
Editor: liefan 10:00:12, December 24, 2019

China's door and window industry has a long history, but it has been adhering to the traditional aesthetic style, lacking in practicality, safety and innovation. At the same time, the design of many aluminum alloy doors and windows products does not conform to the user's living habits, and the use experience of doors and windows is too poor. Therefore, do aluminum alloy doors and windows to join the agent dealers, in the early stage of opening a team, it should be more considered.

 The agents of doors and windows need to know how to tap the needs of users

Employees who know how to tap users' needs are more valuable

It is reported that many dealers only pay attention to the skills of candidates when recruiting, and do not pay much attention to their personal abilities. As long as the salesman has relevant experience and can speak, the designer only needs to know how to operate the design software. In the final analysis, such a team can only implement but not understand active marketing, and its performance is difficult to reach the standard. Only the employees who know how to tap the needs of users can bring them to the exclusive stores, and they are the talents urgently needed by aluminum alloy door and window dealers.

How to mine users' needs

"I need a better door and window.". In this sentence, "doors and windows" is the solution, and "better" is the demand. So is it to meet the needs of users? Or is it a solution to satisfy users? Such a scene can be seen at any time in the terminal store. Neither the salesman nor the designer can directly meet the user's solution, but should explore why the user has such a demand: if the demand is high, can we consider using high-grade broken bridge for doors and windows; if there are many family members, can we reasonably allocate the internal structure of doors and windows? If users like the feeling of atmosphere, can you recommend luxury and atmospheric style products? If the user does not want to waste space, can it be customized according to the situation? Only from a more macroscopic point of view of user needs, can we ensure that the design scheme conforms to the user's psychological expectations and win the trust of users.

The most important function of aluminum alloy doors and windows is to keep out the wind and rain. Dealers should not put the cart before the horse when docking with users. They only pursue good-looking and ignore the practicability. The style and elements of doors and windows are developed by door and window manufacturers. The designers of exclusive stores can flexibly design and combine the design scheme to meet the needs of the market so as to be based on the market.

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