It's been a long time since we've seen a lot of broken bridge aluminum doors and windows franchisees. It's really an eye opener for us to join in. What liefan wants to say is that, dear franchisee of broken bridge aluminum doors and windows, we can't be so willful any more.
Regardless of the cost, big promotion low price war.
Dear broken bridge aluminum doors and windows franchisee, can not be so wayward
Today's serious homogenization of the door and window market leads to vicious price wars one after another. I believe you are no longer unfamiliar. In order to obtain more immediate benefits, franchisees wantonly fight for price wars. However, they never consider whether the cost of door and window products can be greatly reduced, whether the after-sales service fees can be reduced, and whether the rent of stores is in every year Lower. In short, they always fight price wars without considering anything. In their eyes, competitors are lower than our prices, which is absolutely not allowed. Therefore, after several charges, the dust finally settled down and went bankrupt without warning.
There are also some wayward door and window franchisees who are looking at the intelligent doors and windows in other stores, saying that the future society needs this and must be. So excited to urge brand door and window manufacturers to study this, but when their own store into a large number of this, suddenly found that the market suddenly cold down.
My dear, there is a way to die. It's true that intelligent doors and windows will have great development space in the future. But your franchise stores are too far ahead of their own regional market, and the consumer groups can't keep up with them. Even if they want to help you, they can't help you. Therefore, it will be a tragedy for the franchisee to leave the regional market consumers.