Recently, liefan doors and windows visited Shanghai's major home building materials stores, including fengal aluminum doors and windows, Jianlang hardware, Zhongwang aluminum materials, etc. during the survey, many consumers said that when decorating their new home, many consumers would choose custom-made doors and windows in the choice of home doors and windows, and both aluminum doors and windows hope to be measured according to the layout and size of the room Customization, which can not only improve the space utilization rate of the house, but also reflect self-interest, which is quite different from the decoration style of other families. In fact, customization has become the consensus of aluminum alloy doors and windows brands.
Spare no effort to customize the brand of aluminum alloy doors and windows
Customized customized consumer demand to enhance brand value
With the economy entering the "new normal", the overall demand for aluminum alloy doors and windows slowed down significantly. The way consumers purchase will break through the existing sales channels of aluminum alloy doors and windows, and the place and form of purchase will be diversified and integrated. The brand awareness of aluminum alloy doors and windows brands is largely based on product quality and service. If the customized service of aluminum alloy doors and windows brands can meet the requirements of customers, it will be conducive to the promotion of brand value.
Consumer awareness enhanced, customization will become a trend
For the brand of aluminum alloy doors and windows, the rise of the 80's and 90's makes the main force of consumption appear younger trend. The reduction of brand loyalty and the improvement of personalized demand make consumers not only pay attention to the rational function of products, but also pursue the combination of perceptual wisdom and values brought by the brand. When decorating their rooms, the preference of young people began to accept the consideration of systematic solutions rather than the purchase of individual categories of products. At the same time, personalized solutions are more favored, and the service requirements are more stringent. If we can improve the value of single customer and service, we can get more value from customers. Under this premise, customized service has become the blue ocean of aluminum alloy doors and windows market development.
With the development of the times, it is always guided by the needs of consumers
In the process of pursuing the development of aluminum alloy doors and windows brands, many aluminum alloy doors and windows brands are eager to advance to a higher and deeper level, but ignore the most real experience of consumers, so they are more and more far away from users. If the brand of aluminum alloy doors and windows enters such a development mode, it is actually a kind of negative value, because when the needs of users are ignored, it is tantamount to giving up the way of continuous progress, because in the continuous market test, it can be found that the problems raised by consumers are actually the fastest and most effective way to improve the brand development.
After nearly a decade of dormancy, the customization industry has ushered in the rapid development of nearly two years. But the real customization seems not so simple, and in the future trend, customization needs to form a unified collocation with the whole house pattern. Therefore, the brand of aluminum alloy doors and windows has a long way to go.