With the coming of 2019, the top ten brands of doors and windows have to think about how to create higher sales performance in 2019. As China enters the era of "eye economy", both personalized products and innovative marketing models will attract a large number of consumers' attention. From the perspective of marketing, dislocation marketing is a good way of personalized marketing. If the top ten brands of doors and windows can be used, it may be able to seize more market share for enterprises.
So, what is dislocation marketing?
The so-called dislocation marketing is to avoid the competition means of convergence in the process of competition. The competition concept and strategy should be unique, expand the market development space of the brand, guide the brand to establish a brand promotion and publicity Road with its own characteristics and style, and stimulate consumers' interest in brand products.
Define brand product positioning
At present, the positioning of the top ten brands of doors and windows is becoming more and more clear. Some high-end doors and windows brands impress high-end groups with the added value of imported famous brands and foreign famous designers, while some brands focus on mass consumption. This kind of dislocation marketing just can avoid the door and window enterprise's face-to-face, not only will not cause the door and window manufacturer to have the conflict with other brand, but also can manifest own door and window manufacturer brand characteristic, opens up the brand-new market for the enterprise.
Enterprise brand building
In recent years, the homogenization of door and window products and the double blow of real estate industry make the development of door and window manufacturers suffer. Under the background of homogenization in the door and window industry, dislocation marketing will bring more possibilities for the market development of the top ten brand enterprises of doors and windows. Therefore, door and window manufacturers, especially aluminum alloy doors and windows brands, need to use new marketing methods. Be the leader for the healthy development of the door and window industry!