At present, the aluminum alloy door and window hardware industry can be said to be surging, every aluminum alloy door and window hardware enterprise that wants to be based in this industry must make every effort, and the battle field of the major brands has extended from the first tier cities to the counties and cities. The brand influence of the regional market will largely determine the future survival of the brand. Due to the particularity and professional limitation of aluminum alloy door and window hardware industry, there is no well-known popular brand. However, it is undoubtedly the goal of all enterprises to become the top ten brands of aluminum alloy door and window hardware in the industry.
The author analyzes and compares the top ten brands of aluminum alloy door and window hardware, such as hehe hardware, Jianlang, Guoqiang, etc., and finds that the success of these enterprise brands is based on evidence.
1. The success of every brand is the precipitation of time
Even if it is Taotao brand, or e-commerce brand, it is usually impossible to make a difference in the development of a few years, let alone the brand in the traditional industry! Looking at the brand history of these hardware enterprises, it is not difficult to find that, at least for decades, but more than 100 years of persistence can make today's achievements. Hehe Hardware: founded in 1981, 35 years old. Jianlang: founded in 2003, with a history of 13 years. National strength: founded in 2001, with a history of 15 years. And some foreign aluminum alloy door and window hardware brands, such as siglia, have a history of more than 100 years. Therefore, the success of each brand is not achieved overnight, it is the result of the struggle of generations of hardware people.
2. Product innovation and design is the source of brand development
Door and window hardware products are always the foundation of enterprise development, and excellent brand, in addition to the basic product quality innovation, design is the core competitiveness of the brand. It is also an important embodiment of brand differences. Only with the ability of product innovation and design can we emerge in this very serious homogenization industry.
3. Stable quality control and scientific price system is the guide of brand development
Good reputation is the guarantee of stable product quality. The so-called good things do not go out, ugly spread thousands of miles. There is only one problem with the product, which may affect the quality better than you 10000 times. People tend to pay more attention to fault. Therefore, we should ensure that every product is qualified and reliable. Similarly, price is the most concerned thing for many consumers. A reasonable and scientific price system is also the basis for the healthy growth of brands.