Last year, Internet door and window manufacturers quietly went off fire, making many traditional door and window manufacturers unprepared. With the trend of our aluminum alloy doors and windows industry, many Internet door and window manufacturers and enterprises have also begun to upgrade to the "Internet package", which is not a small challenge for customized door and window manufacturers who also aim at the aluminum alloy door and window customization market.
One stop customized doors and windows
Coincidentally, when the Internet door and window manufacturers upgrade to the whole installation, it is also the stage of customized doors and windows stepping into customization. As there is no leading door and window manufacturer in the industry, the final who can stand firm in the market is still very variable. In fact, the customization of doors and windows is not a new thing. The real estate enterprises led by Vanke have been promoting this trend. However, the integration of decoration, supporting doors and windows and other resources by real estate enterprises is still a little thankless. After all, not every consumer wants the matching doors and windows and furniture of real estate enterprises. However, these phenomena can be sure that one-stop customized doors and windows will be a new trend in the future market. This is an excellent news for the investors who want to join in the investment of furniture and building materials.
Young consumers pursue simple and efficient ways of consumption
The most fundamental reason for the failure of customized doors and windows lies in the changes in the market. In the past, when consumers bought a new house, they had to do it themselves in terms of decoration, material selection and furniture purchase. They went to the door and window manufacturer, went to the decoration market, and looked for the installation master. Later, they found that they worked too hard. In addition, young people with busy lives and work were not willing to accept such a consumption mode. Therefore, the simple, transparent price, worry free, labor-saving one-stop door and window service has become the best choice for young people to install doors and windows.
Industrial upgrading is accompanied by channel upgrading
Customization of doors and windows has a high requirement on the operation capacity of manufacturers, but for terminal dealers, it is a good way to increase the unit price of customers and increase the income. However, when the door and window manufacturers upgrade their business, they should also make corresponding improvement in the channel, so as to reflect each other. For example, in the process of promoting brand upgrading, production capacity upgrading and model market upgrading, dewell also launched a self built one-stop o2o service "bag in" E-commerce mall, which completely subverted the traditional offline sales channels, encouraged dealers to integrate offline resources, through online real house type renderings, VR simulation experience, rich package options, intelligent quotation and other features Experience, flow online traffic to offline stores, and allow local dealers to facilitate transactions. This upgrading mode is not to monopolize the market, but to promote the exchange of resources in the industrial chain and cooperate in groups, which is more conducive to the stable market of dealers.
With the development of customized doors and windows, interested franchisees should seize the opportunity to earn the first pot of gold.