After more than ten years of development, high-grade aluminum alloy doors and windows industry has gradually matured, the market is very big, but the competition is everywhere. Today's market demand, enterprise scale, brand investment, brand strength and so on will continue to appear grade division. And for the agent of aluminum alloy doors and windows brand door and window dealers, there are also grade points. But the more reason is that many door and window dealers own business philosophy, business methods are very different, or do not take the initiative to do marketing. So the same is to join the same brand of aluminum alloy doors and windows, but some door and window dealers are about to be eliminated, and some are becoming bigger and bigger. What is the reason for this?
First class door and window dealers take the initiative to attack the last-class door and window dealers passively wait for death
Aluminum alloy doors and windows, a huge cake with a market scale of 100 billion, let everyone rush in. If you don't take the initiative to attack, even the slag will not be picked up. And from the market, we can clearly see that the aluminum alloy doors and windows franchisees who do well are the first-class door and window dealers who take the initiative to attack. They are engaged in sales promotion, advertising, real estate scanning, telephone invitation, looking for business alliance cooperation, training shopping guides, forming teams, establishing service system, etc., and constantly weaving the net. Finally, the more the net is woven, the more fish are caught. On the contrary, the low-end door and window dealers always passively wait and see, wait for the factory and the store to engage in sales promotion activities, or just blindly ask for discounts and subsidies from the factory. As a result, the more passive the market is, the worse it will be. If it is not done well, it will be more passive. This vicious cycle will continue, and the store will be closed and eliminated by the market.
Best selling door and window dealers
The same is the agent of the same brand of Shanghai doors and windows products, why some door and window franchisees do Fengshengshuiqi, some do not die. The reason is that the first-class door and window dealers have taken a step more than the last-class door and window dealers. The products are attached with more services. We should know that with the continuous development of the industry, there are all kinds of aluminum alloy door and window products with various styles in the market at present. The homogenization of products is becoming more and more serious, and the difference advantage of products is constantly narrowing. At the same time, with the consumer's understanding of high-end doors and windows, the consumption concept has changed. It is no longer the simple pursuit of product value, but more service enjoyment in the process of purchase and customization.
Therefore, in order to do a good service, excellent door and window dealers will have professional training of their own shopping guide, design team, installation team, after-sales maintenance team. To make customers feel professional service before sales, and to provide humanized and intimate service after sales. The final result is to win the trust and support of customers and form word-of-mouth, which will bring more customers and sales. Selling products and selling services is the collision of two business thinking. In view of the buyer's market of aluminum alloy doors and windows, innovative service is more competitive.
First class door and window dealers make money for a long time