There are tens of thousands of door and window manufacturers in China, and countless small folk workshops. In order to attract more talents and customers, many door and window manufacturers vigorously publicize their own door and window brands. Today's domestic door and window brands are not only mixed, but also small-scale door and window manufacturers. Many large and small doors and windows brands in order to compete for the share of doors and windows to join each other, Qianfan competition. You may as well take a look at the following.
1: The pre-sale and after-sales service should be consistent, with the purpose of customer satisfaction
For door and window brands and franchise stores, consumers believe in their own brand reputation and order door and window products, which does not mean the completion of the transaction, but is the starting point of after-sales service. Because there are more customers are not familiar with the door and window products, so there will be a lot of practical problems, such as the door and window size is the most appropriate? What should be paid attention to in daily maintenance of doors and windows? How to install doors and windows. Therefore, it is necessary to lay a solid foundation for the local consumers to win a good reputation in the after-sales market.
2: Be good at marketing and do a good job in publicity and promotion
As the saying goes, "good wine is not afraid of deep lane", but nowadays the competition of aluminum alloy doors and windows industry is too fierce, and many brands are competing for each other. I'm afraid it is more difficult for consumers to adopt the "deep lane" strategy. After all, the door and window franchisee should first know the brand to understand. Therefore, the promotion of aluminum alloy doors and windows products is essential. How to do a good job in marketing planning and publicity will have a direct impact on the joining rate of doors and windows. The brand of doors and windows should be treated with caution.
3: Establish their own characteristics and advantages, with unique performance and high quality to win the trust of consumers
It is well known that the homogenization of products in the aluminum alloy doors and windows industry. Therefore, in order to become a well-known brand of aluminum alloy doors and windows, we must establish its own characteristics and advantages, such as product performance advantages, material advantages, personalized taste, customization system advantages, product price advantages, demand advantages, publicity advantages, etc. No matter what kind of strategy is adopted, Wanchang ignores the improvement of the performance of doors and windows products. Only high-quality products can make consumers truly trust and let more door and window franchisees join the brand.