With the National Day approaching, door and window manufacturers have been "rubbing their hands" to carefully create Festival promotion activities to attract consumers. They hope to increase orders and guide the amount of customer consultation. Every large holiday, the major manufacturers go all out to launch all kinds of sales promotion war. Although it is reasonable to say that "no promotion, no sales" is justified, but how much will the "sales promotion war" bring to our door and window manufacturers? Next, from the liefan door and window for you to analyze it one or two.
Can sales promotion war become an important growth point for door and window manufacturers' orders? (image from Internet)
Are door and window orders the main purpose of "promotion war"?
"More orders for doors and windows to do quality, less orders to do publicity," this sentence is also applicable to the aluminum alloy doors and windows industry. This kind of promotion is favored by door and window manufacturers because they want to deepen the impression of their brand in the eyes of consumers in the cold environment. Based on the starting point, even if not in the activity period, door and window manufacturers will also do some outdoor advertising.
Generally, there are a large number of customers who have no intention of consumption in the event venue because they have a look at the prices and products of relevant brands after they know the news of the event. For door and window manufacturers, these people are also potential customers. A series of short-term publicity before the promotion activities can really attract the attention of some consumers. This effect is also the most important part for door and window manufacturers in addition to door and window orders.
It depends on the actual situation of consumption
Door and window manufacturers in the name of manufacturers do sales promotion, the transaction price during the activity period is a little lower than usual, and it will be more difficult to recover the cost. In order to achieve the average amount of fish in the whole day, no matter whether or not the amount of fish in the whole day is not reached. Because the information that the whole door and window market reveals to consumers seems to be to let you wait for activities, which makes the sales work of door and window manufacturers rely too much on promotional activities.
In fact, the discount given by sales promotion agents is only lower than the average price, which makes many consumers think that the door and window industry is extremely profiteering. Therefore, after the event, the door and window manufacturers will face the problem of customers waiting for the activities to buy again.
Can sales promotion really solve the problem of poor sales? Only for the sake of door and window orders and pure promotion, the result can only achieve the purpose of increasing door and window orders in a short period of time. If the operation is not proper, it may lead to the phenomenon that the orders of doors and windows increase and the profits decrease, which will do harm to the manufacturers without any profit. Many people are saying that promotion is rampant, but it is really not easy to find a sharp edge suitable for their own market development. Therefore, door and window manufacturers must also combine their own actual situation to carry out promotional activities.