Seeing the development of the network of many door and window manufacturers, more and more door and window manufacturers have joined the wave of e-commerce channels and opened online websites and other promotion modes. Online shopping is convenient, time-saving and labor-saving. Online consumption can be said to be all inclusive. The use of online marketing by door and window manufacturers is becoming more and more extensive. However, there is a big difference between online shopping and "network +" Don't confuse concepts.
Online shopping is not equal to network +. Manufacturers of doors and windows should not be confused (pictures from the Internet)
Aluminum alloy doors and windows products online shopping wave, followed by pros and cons
Liefan door and window Xiaobian learned that in recent years, online customized aluminum alloy doors and windows began to rise. There is no doubt about the advantages of online shopping. The price of aluminum alloy doors and windows is relatively transparent, and the evaluation system also has certain binding force. Of course, online shopping also has its disadvantages. For example, the biggest seller may be a single brush, some businesses maliciously cut prices in order to attract attention, or the graphic description is seriously inconsistent with the real object, and so on. These are the problems of online shopping itself. Aluminum alloy doors and windows are no exception. But on the whole, online shopping can bring convenience and joy to consumers. In addition, various online shopping apps that specialize in selling home building materials compete with each other and suppress each other. Consumers can often "make a profit" and buy high-quality home products at a low price. Isn't it fast. Therefore, as individual consumers, the demand for online shopping is cheap and convenient. Those who sell status, sell high-end aluminum alloy doors and windows are not sold to individual consumers, non personal consumption is the reason why there are so many aluminum alloy doors and windows stores in the streets.
How to distinguish "network +" and online shopping for aluminum alloy doors and windows consumers
Now, let online shopping return to online shopping, do not crown everything with "network +". The definition of "network +" refers to the network + various traditional industries, but this is not a simple addition of the two, but the use of information and communication technology and network platform, so that the network and traditional industries can be deeply integrated to create a new development ecology. When the door and window manufacturers only move the aluminum alloy doors and windows to the network for sale, it can not be called "network +" industry.
However, at present, many aluminum alloy door and window manufacturers still misunderstand the concept of "network +" and do not really use the network platform to integrate with door and window manufacturers. Therefore, door and window manufacturers need to carefully identify the difference between online shopping and "network +", so as to further strengthen the deep integration of traditional manufacturing industry and "network +".
"Network +" represents a new economic form. Although door and window manufacturers have joined the E-marketing channel, they should understand the form development of online shopping. We should not equate online shopping with "network +" and ignore the development of information technology in aluminum alloy door and window industry.