The fierce competition of door and window brands is a well-known work. It is imperative for China's doors and windows brands to transform from the extensive type of good and bad to the scientific and technological type and intelligent type. Door and window manufacturers such as safety in the disorderly order of the market, mang Bilu into a line of doors and windows brand is every door and window manufacturers "day and night thinking" work. The following is a small series of doors and windows for us to analyze the current situation.
Door and window manufacturers should start from demand and fight hard
Although the market is in disorder, there are endless business opportunities behind the crisis. On the one hand, the market chaos breaks the desire of some people who want to enter the door and window brand to dig for gold, and slows down the growth rate of door and window manufacturers; on the other hand, some companies and businesses that can not meet the needs of shopping malls will be screened out, and the competitiveness and influence of strong companies and brands will be further enhanced, and the door and window brands will open in the direction of standardization Exhibition.
How can door and window manufacturers seize business opportunities and get out of the tight encirclement? First of all, to quality-oriented, supplemented by after-sales service, to create a brand. Now, carry out door and window brand is the key point that door and window manufacturer develops. They continue to increase investment, increase advertising efforts.
People's requirements for home decoration doors and windows, the consumer's spending concept is more and more sophisticated and rational, personalized spending is increasingly obvious, and the initiative and selectivity of spending are increasing. The consumer will eventually become the "master" of the door and window shopping mall. In this case, only companies that want to spend what they think will not be screened by shopping malls. At that time, the door and window manufacturers should not do some work that would damage the company's long-term development because of the weak market in front of them, otherwise they would be screened out. Whether it is a new company or a brand door and window manufacturer that has operated for many years, we should do a good job in the thought of fighting a protracted war.
Brand of doors and windows
In order not to be screened out and can seize more market share, some large companies of doors and windows have adopted the operation strategy of expanding planning and broadening channels. However, the door and window manufacturers actively respond to the challenge, not all of them are "positive energy". The expansion of "quantity" intensifies the opposition between power, data, labor and production.
The increase in the number of door and window manufacturers and the expansion of planning have increased the demand for power, data and labor. In recent years, with the progress of environmental protection consciousness, the state has strengthened the maintenance of natural resources. To a certain extent, this led to the door and window brand showing a lack of raw material supply, and this situation will not be improved in the short term. The price of doors and windows has been increased four times in the past year. The shortage of raw materials makes it impossible for solid doors and windows to enter cities with low cost in a short time.
As a result, some of them used their best weapon - price war. The original brand store has also become a grocery store, as long as the consumer wants to buy, the store has all, lost the characteristics and personality of the brand. In this way, the door and window brand policy can not be implemented. Therefore, the company does not perform preferential policies for dealers, and dealers do not implement the company's promotion strategy. In the end, the result can only be split up unhappily - dealers replace brands, and the company loses terminal outlets.