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Li Fan: you should know that there is no contradiction between customer orientation and profit orientation
Editor: liefan, December 5, 2019 17:00:01

Liefan: should aluminum door and window stores adhere to customer orientation or profit orientation? In fact, there is no contradiction between customer orientation and profit orientation. The correct way is "profit oriented pricing, customer-oriented service". In the process of sales and service, the more eager for quick success and instant profit, the more eager to earn money, the less money. Customer satisfaction is the only way to make customers satisfied.

If aluminum doors and windows stores adhere to the profit orientation excessively, they are easy to make the following mistakes in the business process.

The following is about the doors and windows of liefan!

First, overselling

Excessive sales mainly show in: through persuading customers to buy excessive goods, excessive "rationing", that is, excessive recommendation of customers to buy matching door and window products. There is also a situation where customers are fooled into buying goods they don't need at all, which results in a waste of customers' money.

Obviously, there won't be a customer for a second time or even a third time. Customers are not idiots. They will wake up one day.

Second, display the goods with the highest profit margin in the best position

It is true that the sales of aluminum doors and windows will affect the display. Don't forget that profit = unit profit x sales volume. Even if the profit rate of commodity unit is high, but sales volume can not go up, the profit is also spent in the mirror, water month. Therefore, the gold display location is suitable for high-quality aluminum alloy doors and windows products with high gross profit, best-selling or sales potential.

3、 Dynamic price adjustment

Retailers often like to determine the price of goods according to the changes of macroeconomic situation, or the changes of purchase cost, sales cost and service cost. The result of this is dynamic price. This will have a negative effect. Last week the customer came to buy at a price, but this week the price has gone up. When the price changes suddenly, some customers will think that the product quality has changed, or the retailer is opportunistic. In this case, customers usually don't buy, which is the dependence of customer's purchase decision on historical price. However, for aluminum alloy doors and windows products can also do so, but a proper grasp of a measurement.

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