According to the survey, people aged 18 to 32 in the spring and Autumn period are called "millennials". It is also known as the post-80s and 90s. Three quarters of the people in this group have full-time jobs, and 20% of them earn more than 100000 yuan a year. And more importantly, they are about to enter or have entered the age of marriage and housing. Chinese people must purchase home furnishings and furniture when they get married. Clearly, millennials have strong spending power. But all of us admit that the consumption habits of this consumer group are different from those of other spring and Autumn Periods. The household goods they want are different from those of their parents.
Pursuing individuality, novelty and fashion products
It should be noted that under the current market environment, the post-80s and 90s have become the most mainstream consumer groups in the door and window market. In the market research, many young people focus on the door and window style. Therefore, whether the style of aluminum alloy doors and windows has fashion elements or conforms to young people's aesthetic is very important. In this era of publicizing personality, the main force of door and window consumption not only pursues tranquility and practicality, but also pursues fashionable door and window products.
High requirements for practical household products
At present, the domestic housing prices are still high, young people generally choose small family houses, so the selection of doors and windows and other household products also requires higher practicability. Personalized home furnishing products not only satisfy the psychological desire of the post-80s and post-90s to pursue a fresh life, but also meet the reality that most young people live in a small home environment and can't fit too much furniture. It can be said that more with one stroke.
High requirements for home environmental protection
After 80, 90 in the choice of home building materials products, environmental protection requirements are also very high. Whether it is latex paint for home decoration, wood, doors and windows, floor tiles, wallpaper, or modern panel furniture, young people attach great importance to its formaldehyde content. What's more, most people born in the 1980s and 1990s are almost in the spring and Autumn period when they have children. In the decoration, very worried about the decoration pollution to the next generation of physical harm. Young people may not pay much attention to formaldehyde. In fact, there are too many mistakes in environmental protection at home and abroad. Living here, many door and window enterprises continue to develop low-carbon, energy-saving, environmental protection, no odor, zero formaldehyde A variety of energy-saving and environment-friendly door and window products enter the consumers' sight, with a healthy life concept into the new home of consumers, bringing green and environmental protection life to consumers.
Pursue the overall coordination of interior decoration
China's emerging middle class has already formed. According to statistics, by the end of 2015, the number of people reaching the middle class level in China had exceeded 109 million. Most of these people are post-80s who have graduated for many years. And in the choice of home, furniture, this group of people also have their own choice. Under the current pressure of work and life, many young people hope that interior decoration can create a warm feeling and make people more peaceful and relaxed. In the choice of home appliances such as doors and windows, will consider in the appearance, shape and color and decoration more matching, more coordinated.