At present, in order to quickly open the door and window industry, many aluminum alloy door and window enterprises are willing to pay a lot of money to invite popular stars to act as image spokesmen. "Star endorsement" seems to be the most useful move for aluminum alloy door and window manufacturers to develop the market. But what Xiaobian wants to say is that this is a big mistake. We can invite stars to speak for our products, but ultimately we can win by relying on the quality of our doors and windows products! This is the same.
When we browse the news, we can see which star acts for so and so, but it's common that a product is killed because of scandals. What's more, after many enterprises have invited star endorsements, their business has not improved, but decreased. Therefore, we should be cautious in inviting spokesmen.
We must always understand that quality is the most useful move for aluminum alloy door and window manufacturers to develop the market. There are many aluminum alloy door and window manufacturers busy with publicity and promotion, but ignore the quality of products, product quality is the key to reflect the brand value. Aluminum alloy door and window manufacturers blindly pursue sales volume, seize the market, pursue sales channels, but forget the most fundamental quality problems.
With the exposure of a series of quality problems of doors and windows building materials products in the previous two years, it has also exposed that the manufacturers of aluminum alloy doors and windows are not strict in product quality management and pay little attention to quality awareness. If a door and window franchise store does not have the correct quality awareness, it can not guarantee the quality of products. Only when the aluminum alloy door and window manufacturers have enough quality awareness, coupled with strict requirements for product quality, can we ensure the quality of products. Good quality is an important factor in shaping the brand.