With the development of economy and the improvement of living standards of rural residents, people's living habits and living environment will naturally improve. It is an inevitable trend to make people live more comfortable and decorate their homes more beautiful. Moreover, many young people in rural areas are now wandering around outside. Most of them are old people who can't move easily. Advanced ideas from outside have long had an impact on young people. They are no longer satisfied with simple decoration and design. Fashion and trend seem to sprout in rural areas. Many door and window enterprises have already sharpened their swords and quickly organized research to open up the rural market.
However, for door and window products, the difference between rural and urban markets is relatively large, especially the difference in consumption level.
The low income level of farmers, unstable income growth, living habits, traditional concepts and other factors seriously restrict the purchasing power of rural consumers. Therefore, door and window products not only need high-quality and low-cost products suitable for farmers, but also need to guide rural consumers correctly so that farmers can really enjoy the benefits. On the other hand, with the further development of new rural construction, the concept of fashion consumption will be further promoted in the rural market. Especially in the new houses for young people's marriage, the installation of new doors and windows is more festive and high-grade. Aluminum alloy doors and windows are gradually popular in rural areas.
Aluminum alloy doors and windows refers to the doors and windows made of aluminum alloy extruded profiles as frames, stiles and fans, which are called aluminum alloy doors and windows, referred to as aluminum doors and windows. Aluminum doors and windows (referred to as aluminum doors and windows) and composite parts of aluminum alloy and wood doors and windows are used to transmit load. Aluminum alloy doors and windows have the advantages of good ventilation, good sealing, sound insulation, heat preservation, impermeability, and so on.
Turning "Yali" into power
At present, there are many problems in rural buildings, mainly including poor thermal insulation performance of the enclosure structure, most of the single-layer aluminum alloy or wood doors and windows, resulting in serious cold air infiltration. In the face of this situation, it is imperative to vigorously promote rural building energy conservation. However, there is "Yali" will have power. Many businesses have targeted the cake in rural areas, and its potential users are still very considerable. Enterprises should develop new aluminum profiles suitable for use in rural environment as soon as possible to meet the needs of the rural market, so as to get a share of the cake.
Low end aluminum alloy door and window products are easier to open the market in rural areas
In rural areas, the per capita consumption level of farmers is low, and the consumption habits and consumption concepts of farmers are quite different from those of urban residents, which makes it difficult to start the rural consumption market. In the short term, high-end doors and windows products in rural areas are also luxury, in contrast, the middle and low-end doors and windows market will usher in vigorous vitality in rural areas.
At present, medium and low-end products occupy the mainstream of the rural market. At present, there are many problems in rural buildings, mainly including poor thermal insulation performance of enclosure structure, most of which adopt single-layer aluminum alloy or wood doors and windows, which leads to serious cold air penetration. Therefore, it is imperative to carry out the rural building energy conservation work in the future.
Rural aluminum alloy doors and windows market should take the road of differentiation
The core idea of differentiated marketing is to locate the target consumer groups and establish an image through market segmentation. On the basis of market segmentation, in view of the personalized needs of the target market, it endows the brand with unique value through target positioning, and establishes the core competitive advantage of brand differentiation and personalization. The key to differentiated marketing is to actively find market gaps, select target markets, tap the personalized needs of consumers that have not been met, develop new functions of products, and endow brand with new value. The basis of differentiated marketing is the diversified characteristics of market consumption demand. Due to the highly dispersed rural market, there are not only great cultural differences, but also different living habits and natural environment in different places. Therefore, their requirements for home decoration are quite different, not only different from those in cities, but also between villages.