In recent years, the market of high-end building materials has been increased by 30%, which is higher than that of the traditional door and window manufacturing market. According to liefan aluminum alloy door and window understanding, this also brought the new development direction to the aluminum alloy door and window industry. However, with the development of customized aluminum alloy doors and windows in full swing, many disadvantages are gradually revealed, such as the product quality and service are not in place, the design is not prominent, and the design effect is not available. In this case, aluminum alloy doors and windows enterprises only face the "pain spot" in order to take advantage of customized "tuyere".
High grade doors and windows are popular in the whole industry
Visiting the door and window building materials market, it is not difficult to find that the flow of people in the custom-made door and window area is often more than that in other finished door and window areas, and there are a large number of well-known and unknown customized products of various sizes. It's very popular to hear "customized" and "custom-made" in the concept of "customized doors and windows", and "practical" is the most frequently used word. Nowadays, with the rapid development of high-end doors and windows, consumers' recognition of customized doors and windows is getting higher and higher. Customized, as the name implies, tailored for consumers. Some people in the industry believe that customized doors and windows are practical, and the space for style selection is large. Consumers can basically customize them according to their own needs. They have a strong sense of participation and are very humanized. With the rise of house prices, it is becoming more and more difficult to buy a wide open house with an area of more than 100 square meters in the first and second tier cities The customization of home furnishing industry has become a "hot money".
Disadvantages of high-grade doors and windows
The more mature the industry, the greater the competition. At the moment when high-end doors and windows are well received, more and more enterprises have joined the battle. If they want to hold the "sweet cake" firmly for a long time, the brand of aluminum alloy doors and windows still has to work hard. In fact, the difference between customized doors and windows and finished doors and windows is not only more personalized, but also different in service. At the beginning of the popularity of customization, it is precisely because of its distinctive personality and flexible installation. In the whole process, consumers and sales personnel have frequent contact, from product design, style selection and collocation, drawing design to later installation, after-sales service and other aspects, forming a complete service circle, to a certain extent, it also provides a complete service for sales personnel and consumers The multi-level contact opportunities also enable the sales staff to know the consumer demand and consumption changes in the first time, which can be described as a plan to kill two birds with one stone. However, the good time is not long, and the disadvantages of custom-made doors and windows are gradually revealed.
Aluminum alloy doors and windows enterprises should improve service from inside to outside
At present, there are many slogans on the network, such as poor product quality and service, poor design, and poor expected effect. Among them, the service is not in place is the main weakness. The definition of service is large and wide. In terms of customized doors and windows, it includes design space, product style selection and collocation, door-to-door measurement, installation time and quality control. In the era of consumers as the king, if the service is not done well and the consumers do not pay the bill, they can only get out of the game. Many people in the industry frankly say that consumers' consumption habits and communication methods have changed greatly. They are more willing to believe their intuitive feelings and pay more attention to experience. Therefore, enterprises should pay attention to the experience of consumers, that is, to meet the personalized needs of consumers.