In the era of "the way is king", the self built way is the way that many door and window accessories enterprises agree to. Although there are many difficulties in self construction, if it can be successfully established, a century old foundation will also have a foundation.
The first level: brand influence.
Now, the social brand of door and window accessories has not yet formed, and consumers only know the local store brand when they buy door and window accessories. Since occupation does not constitute a consumer brand, it is relatively simple for manufacturers to describe local brands.
Therefore, we must invest more in brand building. For the door and window accessories industry, consumers will not take the brand too seriously, which is the favorable side of the door and window accessories industry. This is different from other professions. If the brand influence is not good, the self built exclusive store will be treated by consumers as a miscellaneous brand. As a result, the passenger flow is small, the price is not coming, and there is no money to make after all. Brand is not the most important thing. Take a look at the small stores in many big cities. Most of the brands sold are miscellaneous ones. Some of them are only a few thousand square meters, which is equivalent to the size of the self built stores. The business is still booming. This means that clarifying the brand is not a link to decide whether to win or not. What is called brand investment is to let consumers know that you have door and window accessories here, and you still have them Enough brands.
The second barrier is site selection.
The right way to build a site or not. There are two ways to choose the store location, one is close to the hypermarket, the other is in the center of the mall with weak influence. Close to the supermarket, can rely on popularity, but also easy to promote. The center area with weak influence of hypermarkets has the advantage of "building near the water and getting the month first". If you are not close to the center of the market, you will have to worry about a lot of customers. If you don't buy a complete set of accessories near the city, it will be better if you are not close to the city. If you don't buy a complete set of accessories, it will be better than if you are not close to the city.
The third pass is the decoration of the store.
Store decoration is good, to avoid being treated as a miscellaneous army. The good store is mainly reflected in four good: good decoration, good products, good service, good shopping guide. Decoration first to do a good shop, let people see is from the hands of big brands. The second is the decoration in the store, the area is slightly larger than that of similar brands, and the decoration style should give people a relaxed and comfortable feeling. Products should be complete. There are not only everything in the hypermarket, but also what the hypermarket does not have. Service is better, mainly reflected in the service attitude of shopping guide and the return of goods. The shopping guide in the exclusive store should be different from the shopping guide in the hypermarket. As the consumers in the hypermarket are accustomed to decide which one to "bargain" after seeing a circle, the consumers coming to the exclusive store are prepared. This requires that the shopping guide in the hypermarket needs strong negotiation ability and hegemony, while the shopping guide in the exclusive store needs strong affinity and professional knowledge.