The development of aluminum alloy doors and windows has been more than ten years. Aluminum alloy doors and windows manufacturers want to control the market and gradually occupy more market share of door and window orders. One of the most commonly used methods for door and window people is channel expansion. As one of the terminal channels of aluminum alloy door and window brand, the management mode of the manufacturer will directly affect the smooth situation of the channel. If aluminum alloy door and window manufacturers and door and window dealers want to be bigger and stronger, only close cooperation between dealers and door and window brands can ensure that everyone can achieve "mutual benefit and win-win".
1、 Develop appropriate strategic planning for dealers
Due to the limitations of their operation mode, the door and window dealers seldom make strategic planning for the brand of doors and windows. Therefore, some dealers only care about the immediate interests, which is not good for the dealers themselves or the door and window manufacturers. Therefore, when selecting distributors, aluminum alloy doors and windows enterprises and franchisees should plan the market strategy according to the local market environment, competition situation, manufacturer's strategy and dealer's market position in the local market. The market operation can be started after both parties reach a consensus.
So, how should door and window manufacturers let franchisees accept their own strategic planning? If the brand of aluminum alloy doors and windows can hit the key point, divide the pros and cons, correctly predict the development trend of the future market, and can weigh the pros and cons, interpret clearly, so that dealers can see the prospect and see the benefits brought, the dealers will do according to your plan, which is also conducive to the development of dealers themselves.
2、 Strengthen the whole process supervision of dealers
Many dealers will encounter such difficulties in the early stage of joining, such as lack of market foundation and difficulty in developing market. Therefore, aluminum alloy doors and windows enterprises should follow up when signing the franchise contract with dealers, work out market development plans with dealers, and set up a market operation team. The members can be composed of the sales personnel of enterprises and dealers. The door and window enterprises lead the market development, the dealers carry out market maintenance, and require the dealers to provide supporting services in terms of logistics and capital Business. In view of the current situation of this industry, after signing the franchise contract with dealers, liefan doors and windows started to develop the local market together with the dealers. Based on the investigation of the local market, the development department proposed to the dealers the pre opening publicity of the theme of "doors and windows opening? Seven days of luxury gift delivery" as the theme of the activity, and provided the van outdoor publicity posters and product publicity leaflets, Yilabao, etc., which should be in place. Through the promotion of the local district real estate combined with the theme of the activity, a lot of potential was obtained Customer information, and then send opening information through SMS publishing platform, attracting a large number of customers on the opening day, and some customers said that they would determine the order time later.