Aluminum alloy doors and windows should be well-known in China, and the brand should be well-known. This is directly affected by brand positioning and product positioning. After many door and window manufacturers become the top ten brands of doors and windows, some feel that as long as consumers identify a brand of doors and windows, they will choose it. Therefore, they only care about the old road of brand marketing and want to rest assured. But do not know that consumers are also more and more smart, once found better, even if the price of aluminum alloy doors and windows is relatively high, the same will only fly away.
Brand of aluminum alloy doors and windows should not only focus on brand marketing
Some door and window manufacturers believe that the brand and people are the same, will be out of date, and think that to keep the brand of aluminum alloy doors and windows, it is necessary to change product models and develop new products to attract consumers. This is really no accurate distinction between products and brands, products will be replaced by the times, but the influence of brands can maximize the value of products.
Consumers are constantly looking for better and suitable products, waiting for better functions, higher cost performance and more selected brands. Therefore, a brand in product research and development is always regarded as "stale, old-fashioned and outdated" in people's increasingly critical eyes.
Consumers always consider and consider the installation of doors and windows and other home affairs, especially durable goods. They are always worried about problems and there is no way to ask for help. Therefore, after-sales service has become the main link. High quality after-sales service brings consumers no worries. Even if the quality of your aluminum alloy doors and windows is too good to be good, people need to feel that if there is a problem, they will be relieved.