Looking at the market structure changes so fast, if the positioning and strategy of sunshine house manufacturers are not flexible, they are likely to lose the market opportunity. Some people in the industry believe that today's young market demand is strong, even if it is the top ten brands of customized sunshine room, we should focus on the new generation, in order to keep the attention of consumers.
The consumption demand of new generation sunshine house has changed
At present, with the post-80s and 90s consumers entering the stage of marriage and house purchase, the demand for household goods is gradually increasing, and the consumption demand of sunshine house market has also changed. Only by following the situation can manufacturers win long-term development. The new lifestyle of the post-80s and 90s has driven the emergence of new consumption trends. They have distinct preferences and characteristics, such as the love of small houses, the recognition of the original sunshine room, and the preference for products with strong sense of design and practical functions.
Ten brands of customized sunshine room should keep pace with the times
Even time honored brands should follow the market. For example, after 11 years of development and precipitation, even if there is a strong user base, we should keep pace with the times and actively seek changes. In terms of channels, liefan has set up customized service of aluminum alloy sunshine room, breaking the original physical store sales mode by means of online experience and offline consumption, catering to the consumption habits of urban young people, and creating a one-stop customized service system. In terms of products, liefan's latest product series and appearance are modern, fashionable, simple and natural, focusing on the young market. This also coincides with the desire of urban youth to return to a simple lifestyle, resist flashy design, and stress pragmatic attitude and values.
Generally speaking, if sunshine house manufacturers want to attract the new generation of consumers who agree with the brand culture of the manufacturers, they can no longer achieve their goals only by cramming hard and broad. Instead, they need to understand consumers' life style and spiritual world, and catch up with their pace of exploring new things, so as to get feedback from them, so as to adjust brand marketing and product development and meet the market The purpose of demanding and seizing the market.